CAF in search of new sponsorship sales agency

Africa’s football governing body, the Confederation of Africa Football (CAF), is searching for an agency as it seeks to boost its commercial strategy.

According to sportbusiness.com, the agency will secure sponsors for CAF’s leading competitions.

CAF issued a Request for Proposal (RFP) with a view to sourcing for sponsors for its competitions across the 2023/24 and 2024/25 seasons.