Liverpool secure UPS partnership to deliver retail operations and fan experience



In a bid to improve the fan experience by ensuring faster and more efficient delivery of Liverpool merchandise worldwide, Premier League side, Liverpool and Global Logistics and Shipping Partner, UPS, have signed a multi-year partnership deal.

The deal makes UPS the Reds’ first Official Global Logistics and Shipping Partner.

Leveraging UPS’s extensive logistics expertise, the club intends to expand its reach and provide fans with a better shopping experience.

Ben Latty, Liverpool’s commercial director, said: “We are proud to be announcing this global partnership with UPS. As one of the world’s largest companies, UPS are bringing a wealth of knowledge and expertise to our already successful retail operations. We are looking forward to seeing the impact this will have, and how it will improve fans’ experiences around the world.”


The partnership between Liverpool and UPS goes beyond commercial benefits, with the entities working together in a bid to create better opportunities and experiences for fans.

Through the collaboration, UPS aims to enhance its global brand recognition.

Kevin Warren, Chief Marketing and Customer Experience Officer at UPS, said: “We’re proud to be the official logistics sponsor of Liverpool Football Club.

“Our global, integrated logistics network means we can offer unmatched speed and reliability as LFC continues to grow its retail operations. We’re ready to deliver team spirit and pride to LFC fans — no matter where they are in the world.”

The new partnership with UPS is another step towards Liverpool’s goal of increasing its commercial revenue. In the 2021/22 financial year, the club’s commercial revenue stood at an impressive $306m (£247m/€286m.)

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