By OJEIKERE AIKHOJE
Delta State takes centrestage as the 21st National Sports Festival gets underway this week in different centers across the state.
Oil rich Delta State government has splashed a lot of cash on the multi-sport festival as it seeks to make a huge impact.
With new facilities available and record number of participating athletes, it promises to be the biggest sport festival of the modern era.
Truth be told; this will enter the history books as the Festival that attracted a record number of sponsors across different sectors.
For the first time in the history of the National Sports Festival no fewer than 14 top brands have lined up for the festival with players from the oil and gas industry dominating the field.
sportbusinessbrand.com’s findings reveal that a mixture of multinationals and indigenous brands across seven sectors have ensured the festival meets the status of an international event with sponsorship.
Interestingly, indigenous sponsors have maximized this opportunity to step on the platform.
One of the benefits of sponsoring the National Sports Festival is brand awareness and latest banking brand, Premium Trust Bank, is mining this to make a splash in the country.
Sports is big business and the event offers all involved a chance to promote their brands nationally.
When the event gets underway, each brand will have to device strategies of worming their way into the hearts of sports consumers.
Sponsor Brand Industry
Shell: Oil and Gas
Seplat Energy: Oil and Gas
Neconde Energy: Oil and Gas
Mouka: Sleep Industry
BetKing: Sports Betting
Platform Petroleum Oil and Gas
Premium Trust Bank Banking
Chevron Oil and Gas
Agip Oil and Gas
Sterling Oil: Oil and Gas
ENERGIA LIMITED Oil and Gas
Team 33 Production Media
About Ojeikere Aikhoje:
Aikhoje works for Lagos based Sports PR and Sponsorship Activation agency: matchroom.com.ng, He writes about strategic sports communications/marketing and is a part-time lecturer in Sports Business.