Sports Business Review: Who is sponsoring the Delta 2022 National Sports Festival?

By OJEIKERE AIKHOJE

 

Delta State takes centrestage as the 21st National Sports Festival gets underway this week in different centers across the state.

Oil rich Delta State government has splashed a lot of cash on the multi-sport festival as it seeks to make a huge impact.

With new facilities available and record number of participating athletes, it promises to be the biggest sport festival of the modern era.

Truth be told; this will enter the history books as the Festival that attracted a record number of sponsors across different sectors.

For the first time in the history of the National Sports Festival no fewer than 14 top brands have lined up for the festival with players from the oil and gas industry dominating the field.

sportbusinessbrand.com’s findings reveal that a mixture of multinationals and indigenous brands across seven sectors have ensured the festival meets the status of an international event with sponsorship.

Interestingly, indigenous sponsors have maximized this opportunity to step on the platform.

 

One of the benefits of sponsoring the National Sports Festival is brand awareness and latest banking brand, Premium Trust Bank, is mining this to make a splash in the country.

Sports is big business and the event offers all involved a chance to promote their brands nationally.

When the event gets underway, each brand will have to device strategies of worming their way into the hearts of sports consumers.

 

Sponsor                               Brand Industry   

 

Shell:                                      Oil and Gas

 

Seplat Energy:                      Oil and Gas

 

Neconde Energy:                 Oil and Gas

 

Mouka:                                  Sleep Industry

 

BetKing:                                Sports Betting

 

Platform Petroleum            Oil and Gas

 

Premium Trust Bank         Banking

 

ValueJet                                Aviation

 

Chevron                                 Oil and Gas

 

Agip                                        Oil and Gas

 

Sterling Oil:                          Oil and Gas

 

ENERGIA LIMITED            Oil and Gas

 

Team 33 Production           Media

 

Suzuki                                    Automobile

 

Source: sportbusinessbrand.com

 

About Ojeikere Aikhoje:

Aikhoje works for Lagos based Sports PR and Sponsorship Activation agency: matchroom.com.ng, He writes about strategic sports communications/marketing and is a part-time lecturer in Sports Business.

About Ojeikere Aikhoje

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