Innovative football club brand, Vandrezzer, has established its presence in Osun State, as it seeks to enhance brand identity and grow a global fan base.
Vandrezzer is targeting millennials using digital media and is the first Nigerian club on TikTok.
Since its formation in 2019, VFC, fondly called “Lions of Naija,” has deployed pioneering marketing communication strategies to emerge as the fastest growing football club brand in the country.
sportbusinessbrand.com checks reveal VFC is the only Nigerian club planting Official Supporters Clubs to enhance brand visibility and presence across the country.
VFC sets out to build a new narrative following its many firsts with includes live streaming matches, exciting match day experience and contracting experienced technical experts abroad.
According to the club’s website; vandrezzerfc.com: “Our global network of branches stretches from Nigeria to the United Kingdom, with five new branches being welcomed into the Official Supporters Club last season.”
Vandrezzer recently launched a branch in Osun State, South West Nigeria to continue its brand building strategy aimed at connecting communities.
Tweeting from its official tweeter account, on Friday, the club said: “Introducing VFC Osun Chapter! Our Osun Chapter has become the first activated globally. Led by our 2020/21 fan of the year, Goboze Samuel Jesuyon, we can confirm today that the chapter has successfully completed our requirements and have been fully activated on our platform. The Osun Chapter currently has 30 members.”
Benefits of the Official Supporters Club Branch includes coupon code for discounted jersey/merchandise sale, exclusive club events, Official Supporters Club Annual Dinner, Football Tournament, personalized cards and Use of bespoke official branch e-logo amongst others.
VFC branches already exist in Lagos and Akwa Ibom States.
The Akwa Ibom Chapter, led by George Victor, currently has 50 members.
Brand managers of VFC intend to leave no stone unturned to connect with the new generation of football fans today.
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