Sports Business Brand Latest Brand News, Sports, Entertainment, Marketing, Sponsorships
By OJEIKERE AIKHOJE
At its inception on September 11, 2019, Vandrezzer FC outlined its core principles as Football Artistry, Hospitality, Entertainment and The Arts.
Like a Prophet, club founder & President, Joe Udofia, who is Managing Director/Chief Executive Officer of indigenous oil and gas engineering-procurement-construction-installation company based in Lagos and Port Harcourt, predicted the club will be a pacesetter in the country.
He said: “With the advent of Vandrezzer Football Club, the football space will never remain the same again.”
Fast forward to 2022 and Vandrezzer was three years old on Sunday, September 11.
As the club celebrates three years of its existence, its core values has remained the same and the football space has been disrupted, as predicted by Udofia.
With its fast thinking brand team, Vandrezzer, fondly called “Lions Of Naija” has indeed come as a disruptive brand.
From inception in 2019, VFC has been out to build a brand that can engage football fans across different platform. No surprise it is mining every aspect of Social Media to tell its amazing story.
With every season, VFC continues to reinvent itself.
In February, the club launched a new identity and unveiled new core values subsumed in the acronym LIONS: Leadership, Integrity, Organised, Nurture, Success.
VFC is known not only for playing good football, but also scoring amazing goals.
This led to its emergence as champions of the 2021 Lagos State Football Association Cup, sponsored by Winners Golden Bet.
From the Nigerian National League, where it campaigns, in the second tier league to the ValueJet Pre Season Cup, VFC produced stunning goals good enough for FIFA’s Puskas Award!
Top stars Isaac Saviour and Olalekan Abdulsalam, have since become cult heroes amongst fans, thanks to their awesome goals.
From Facebook to Twitter, Instagram and now TikTok, VFC is ahead of the pack as it builds a football brand with millennials as target.
VFC is the first Nigerian Club to hit 1million followers on Facebook and has a Verified Facebook page.
Move to Instagram, where it also leads with over 300,000 followers and it is one of a select group of Nigerian clubs on TikTok.
To boost fan engagement, VFC developed its mobile app, another innovation to underscore its position as Nigeria’s leading digital club.
At a time other clubs have failed to embrace digitalization to boost match streaming, VFC has since mastered the art.
Today, a few clubs in the NPFL have followed the VFC template.
VFC equally introduced Match Day Hospitality to the Nigerian space, in 2020, to create boost networking and fan match day experience. This ultimately creates loyalty, helps to retain fans and recruit more fans.
Celebrating International Days has place VFC in a class of its own.
It is interesting to see the club is working towards internationalizing the brand with its Official Supporters Club: OSC.
In a country where clubs in the top flight have lost touch with their early beginnings, it is laudable to see VFC celebrate its third anniversary as a football club.
Building a football club brand is a process and VFC looks ready to make it work.
A lot has been achieved in three years and the future is indeed bright for Nigeria’s fastest growing football club brand.
PROFILE:
OFFICIAL NAME: Vandrezzer Football Club
COUNTRY: Nigeria
LEAGUE: Nigeria National League
CLUB SLOGAN: Victorious Together
OFFICIAL COLORS: Orange, White and Blue
NICKNAME: The Lions of Naija
FOUNDED: September 11, 2019
HONOURS: 2021 LSFA WGB Cup
WEBSITE: www.vandrezzerfc.com
