Insurance firm, AIA exits Tottenham front of shirt, turn to training kits sponsorship 

 

(L-R) Tottenham’s Chief Revenue Officer, Ryan Norys and AIA Group Chief Marketing Officer, Stuart A. Spencer

 

Hong Kong–based multinational insurance and finance corporation, AIA has announced it will end its long-term position as front shirt sponsor of Premier League side, Tottenham Hotspur after the 2026-27 season but will remain at the club as its ‘Global Training Partner’ and training kit sponsor from 2027.

In a press release made available to sportbusinessbrand.com, AIA will continue as Club’s Global Training Partner from July 2027 through to June 2032.

The Global Training Partnership further strengthens AIA and the Club’s shared commitment to promoting healthy living.

AIA brand will also continue to appear on LED signage at the Tottenham Hotspur Stadium, and its campaigns will include both men’s and women’s squads.

Both brands have achieved major milestones together both on and off the pitch, since the outset of the partnership in 2013.

AIA

Speaking on the development, AIA Group Chief Marketing Officer, Stuart A. Spencer, said, “AIA is delighted to extend our strong partnership with Tottenham Hotspur Football Club through to 2032. The evolution of our partnership reflects our shared belief in the power of sport to inspire healthier living and personal development.

“Asia is the region with the Premier League’s largest fanbase and as we enter the next chapter of our collaboration, we’re excited to build on our achievements and introduce new initiatives that empower people across Asia to live Healthier, Longer, Better Lives.

“AIA’s own commitment to best-in-class training initiatives reflects the same principles championed by the Club – teamwork, personal growth, and excellence. AIA has continued to set new records with 11 consecutive global Million Dollar Round Table number one rankings, demonstrating how training underpins the success of our professional agency and helps to cultivate the industry’s best talent.”

Tottenham

Reacting, Tottenham’s Chief Revenue Officer, Ryan Norys, highlighted achievements the historical relationship and long-term partnership has recorded.

He said: “Both brands have experienced significant growth as we have shared unforgettable moments on and off the pitch, including some of the most important events in our Club’s history.

“Importantly, the partnership has been able to make a tangible, positive difference in the lives of thousands of young people across Asia– bringing our unique brand of football coaching to a region that has such a huge passion for the game – with the clear message of empowering people to live Healthier, Longer, Better Lives.

“We are incredibly excited for the next chapter of a special partnership that will see our two globally recognised brands remain synonymous with each other for many years to come.”

Growth

During this time, the Club has experienced exceptional growth globally, opening its state-of-the-art stadium while continuing to strive for sporting success, including lifting the UEFA Europa League trophy earlier this year. In this same period, in which the AIA brand has adorned the front of Tottenham Hotspur shirts seen by billions worldwide, AIA has strengthened its position as a leading insurance brand across its markets.

Community Engagement and health promotion in Asia

AIA has engaged over 175,000 young people across Asia in the highly popular AIA football clinics run by Spurs coaches till date.

Through this extended partnership, AIA and Spurs will continue their far-reaching public engagement around training, health, and wellbeing in Asia.

AIA One Billion (AOB) initiative

In 2022, AIA launched its AIA One Billion (AOB) initiative, with the ambition to engage a billion people to live Healthier, Longer, Better Lives by 2030. To date, the campaign has reached over half a billion people, and the continued collaboration with Spurs will play a key role in achieving the AOB ambition.