The second edition of the Brand Handler’s Summit and Awards takes centrestage, today, as industry giants and stakeholders in the Integrated Marketing Communications space and allied sectors, converge, on Lagos. With “Marketing the New Africa: Driving Growth Through Innovation, Culture, and Youth Influence”, as theme, it is scheduled to hold …
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The Scottish FA has announced a new five-year partnership with PepsiCo and Pepsi MAX®, officially becoming the soft drinks partner of the Scotland Men’s and Women’s national teams. The partnership, which will run until end of July 2030, sees Pepsi MAX also secure pourage rights at Barclays Hampden, ensuring a …
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The 2026 edition of MediaConsortium Conference and Awards (MCCA) is scheduled to hold on Friday, September 18, 2026, in Lagos. This year’s conference which is the 4th in the series follows the successful hosting of the 2025 edition. With the theme, “The Value Shift: Strategies for the New Market Reality …
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By OJEIKERE AIKHOJE; Sports Business Writer Zadok Yohanna… smiling as he prepares to break Sweden’s transfer record Sweden’s top flight league, the Allsvenskan, will set to have a new transfer record following the valuation of Nigerian sensation, Zadok Yohanna, by foreign suitors from England and Germany. The youngster, who switched …
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By OJEIKERE AIKHOJE Betting brands maintained their dominance of front-of-jersey sponsorship landscape in the2025/25 Nigeria Premier Football League, according to findings by authoritative sports business publication, SPORTBUSINESS+Brands magazine. Despite the reduction from six betting brands in the 2024/25 season season (Bet9ja, IXBET, Stake, SUNBETH, BetKing and 22Bet) to four in …
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By OJEIKERE AIKHOJE Zadok Yohanna.. the kid sensation who is wanted by some of Europeans top sides .. thanks to the intiative of AIK’s Agent12 The FIFA World Cup 2026 is around the corner, but Nigerian talented youngster, Zadok Yohanna, is subject of global transfer news for his on the …
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As stakeholders around the world commemorate World Bicycle Day 2026, BrandEscort Communications, organisers of the Cycling Lagos and Cycling Kano events, has reaffirmed its commitment to promoting a greener and more sustainable future in Nigeria and across Africa. Managing Director of BrandEscort Communications and Convener of Cycling Lagos, Bamidele Adeleye, …
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Alpha Morgan Bank has announced a landmark financial performance, recording Profit Before Tax of N1.9 billion in just 10 months of operations, a result that stands as a major milestone in Nigeria’s banking industry and reinforces the Bank’s emergence as one of the country’s most remarkable new-generation financial institutions. With …
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To celebrate their historic ninth Nigerian title, Rangers International, will on Tuesday, June 2, embark on a trophy parade, to showcase the Nigeria Premier Football League trophy to fans and stakeholders. Against all odds, the Enugu side claimed a famous 2-1 victory on the road at Ikorodu City on the …
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The Paris Siant Germain UEFA Champion League party moved from Budapest to Paris as players and staff paraded through the Champ-de-Mars on Sunday, greeted by a massive crowd of jubilant supporters. A historic celebration of back-to-back Champions League success following the 4-3 victory over Arsenal via penalties after a 1-1 …
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