Rafa Detergent, one of Nigeria’s leading detergent manufacturers, has made a bold move into the domestic Nigeria Premier Football League as front-of-shirt sponsor of former champions, Kano Pillars. It is a Nigerian brand from the stables of Starium Detergents FZE, a subsidiary and major manufacturing investment of BUA Group. www.sportsbusinessbrand.com …
Read More »PUMA and LALIGA boost El Clasico’s brand with Bespoke Match Ball
PUMA and LALIGA have unveiled a bespoke official match ball for this season’s two El Clásico fixtures between FC Barcelona and Real Madrid, combining performance technology with a design inspired by one of football’s biggest rivalries. This represents another opportunity for PUMA and LALIGA to use El Clásico as a …
Read More »Sleeves, Training Kits & The Championship: Where Gambling Sponsorship Went Next
When the 2026/27 season kicked off in August, something happened in the Premier League for the first time in more than a decade: not a single club ran out with a betting brand on the front of its shirt. In 2025/26, 11 of the 20 clubs did. The temptation …
Read More »Key Takeaways from the 22nd Alpha Morgan Economic Review
Key Takeaways from the 22nd Alpha Morgan Economic Review The 22nd edition of the bi-monthly Alpha Morgan Economic Review held on Wednesday, September 23, 2026. With Nigeria’s interest-rate landscape taking a significant turn from the last MPC, Alpha Morgan Bank brought together industry leaders and investors at the 22nd edition …
Read More »Lagos derby boosts EuromatchNPFL brand profile as former champions renew rivalry in Aba
Lagos takes centrestage in the EuromatchNPFL this Wednesday with the rescheduled clash between Sporting Lagos and Ikorodu City. The promotion of Sporting Lagos and Inter Lagos from the second tier Nigeria National League has boosted the quality of the Lagos ties. It is a battle for the ownership of …
Read More »Newcastle United and Coca-Cola in landmark sponsorship to engage global fanbase and attract new generation of consumers
Premier League side, Newcastle United, has taken its commercial assets to new heights with a landmark deal with one of the most recognisable brands on the planet, Coca-Cola, as it unlocks fresh opportunities to connect with the club’s global fanbase and a new generation of consumers. Both brands …
Read More »Nigerian goalkeepers switch allegiance to Ugandan national team
Kingdom Osayi (left) and Akpan Udoh (left) Nigeria-born goalkeepers Akpan David Udoh and Kingdom Osayi have switched international allegiance to Uganda after being identified by the Uganda Football Federation as part of the country’s latest recruitment drive. FUFA is targeting players with Ugandan roots around the world as …
Read More »Barau remains on top of EuroMatchNPFL, as Ikorodu City earn sweet revenge over Rangers
BY ABRAHAM JOSEPH, Correspondent Barau FC remains at the top of the EuroMatch Nigeria Premier Football League table after an eventful Matchday 6 that produced several important results across the country. The Kano side began match day six at the summit and retained their position after a 1–1 draw with …
Read More »Cristiano Ronaldo part of $500m bid for stake in Al Nassr
Cristiano Ronaldo – Image: Reuters/Hamad I Mohammed Portuguese football star Cristiano Ronaldo is reportedly part of a consortium in talks to buy a stake in Saudi Arabian club Al Nassr from the Public Investment Fund. The group includes RedBird Capital Partners CEO Gerry Cardinale, former Al Nassr president Ibrahim Al …
Read More »Barau FC Might Be Building the Blueprint for the NPFL’s Next Big Brand
By OJEIKERE AIKHOJE History Back in 2024, Barau FC was an amateur side from Dambatta with little national attention and an uncertain place in Nigeria’s football hierarchy. The club began its journey into the third tier, quietly building from the grassroots. A victory over Yoca Crocodiles in the Nationwide League …
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