1979-1982 – Hitachi Liverpool broke new ground in English football when a shirt sponsorship deal – the first ever for the club – was agreed with Japanese electronics company Hitachi in the summer of 1979. The move came as part of then-chairman John Smith’s desire to secure new sources …

STRAUSS will become UEFA’s first-ever refereeing partner German brand, STRAUSS, will become the first-ever official partner of UEFA refereeing, with its brand integrated across a range of refereeing activities and competitions. STRAUSS, a leading brand for workwear, safety equipment and work-wearables, will be dedicated to supporting and developing refereeing across …

Turkish Airlines has announced a record sponsorship deal with Premier League side, Liverpool, that make it main sponsor from June 1, 2027, appearing on the front of the men’s, women’s and academy shirts. The announcement marks the next chapter in Liverpool FC’s commercial history and will represent the first change …

Union Bank of Nigeria Plc, AIICO Multishield, Checkers Custard and other leading corporate organisations have thrown their weight behind the fifth edition of Cycling Lagos, an initiative promoting cycling, environmental sustainability and responsible waste management. The growing corporate support is expected to further strengthen the 2026 edition of the event, …

    The Eunisell sponsorship journey kicked off in 2015    As the EuromatchNPFL continues this weekend, SportBusiness and Brands celebrates Eunisell’s 11th unmatched season in the Nigeria Premier Football League. It is a record that has made West Africa’s leading chemical and specialty fluid management company, Eunisell one of …

Twelve times Swedish champions, Djurgården have completed the signing of Boreham Wood forward, Abdul Oluwatosin Abdulmalik, for a National League record initial fee of £1.5 million to erase Jamie Vardy’s record. Born in London, he is of Nigerian descent. Abdumalik’s transfer eclipses the previous National League record, set in 2012 …

 BY ABRAHAM JOSEPH, Correspondent Evergreen star, Rabiu Ali, maintained his tradition of scoring in every NPFL season since 2007.   The Euro Match 2026/27 NPFL season could hardly have asked for a more eventful opening round. Matchday One produced seven victories, two draws and one suspended fixture, with late goals, …

    Championship side, Reading Football Club, has extended its partnership with Village Hotel Club, which now become the club’s Official Back of Shorts Sponsor for the 2026/27 season. Village first joined the Royals as an Official Partner ahead of the 2025/26 campaign, prior to the opening of Village Hotel Club …

  Cycling Africa is set to strengthen its presence in Nigeria’s cycling landscape following its takeover of the Cycling Lagos and Cycling Kano events, marking a significant step in its ambition to build a stronger and more connected cycling culture across the continent. The move brings two of Nigeria’s prominent …

Chief Yomi Otubela Nigeria’s premier publication on marketing, media, and the business economy, The Industry Newspaper, has  revealed that Chief Yomi Otubela will serve as Chairman of the 2026 edition of its flagship special project, “Top 50 Nigerian Companies of Impact.” The annual recognition celebrates Nigerian companies that are driving …