Brand Campaign

CAF announces Unilever as latest Official Sponsor of TotalEnergies CAF Africa Cup of Nations Côte d’Ivoire 2023

    The Confédération Africaine de Football (“CAF”) has today announced Unilever personal care brands, including Rexona (also known as Shield, Sure), Dove, Dove Men+Care and Axe, as the latest Official Sponsors of its two forthcoming continental championships: the TotalEnergies CAF Africa Cup of Nations Côte d’Ivoire 2023 and TotalEnergies …

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CAF and Orange renew Partnership ahead of  AFCON

    The Confédération Africaine de Football (“CAF”) and Orange have renewed their long-standing Partnership, reinforcing their shared commitment to football development, equality and inclusion in Africa. Orange has been an exclusive telecommunications partner for CAF since 2008. The scope of the renewed Partnership between CAF and Orange includes CAF’s …

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54footballx takes control of direct to fan engagement revolution 

  Much like the beautiful game, the football industry never stands still. With digital revolution shaping the face of football, leading fan engagement platform, 54footballx is steadily seizing ownership of the direct to fan revolution. Since its conception this year, 54footballx has been consistent with creative content creation and is …

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SPORT BUSNIESS REVIEW: Afrinvest becomes Rangers’ first shirt sponsor in 10 years 

By Ojeikere Aikhoje, SPORT BUSINESS EDITOR     Leading wealth advisory firm, Afrinvest, has made a significant investment in Nigeria’s football industry with the sponsorship of one of Nigeria’s historic clubs, Enugu Rangers, which is the club’s first front-of-shirt shirt deal in 10 years. Rangers’ last deal was with alcoholic …

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GTI restores hope in NPFL brand

 By OJEIKERE AIKHOJE   Sport Strategist With the conclusion of the 2022/23 Nigeria Premier Football League season, there is renewed hope in the NPFL brand, thanks to Investment Banking group, GTI, strategic partners of the Interim Management Company, organisers of the league. sportbusinessbrand.com checks reveal that the strategic role played by …

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CAF, LOC to mark official countdown with a new TotalEnergies CAF Africa Cup of Nations Cote d’Ivoire 23 campaign

    CAF and the Cote d’Ivoire Local Organising Committee (“LOC”) has launched the official countdown to TotalEnergies CAF Africa Cup of Nations Cote d’Ivoire 23, gearing up Africans and the entire world for the continent’s biggest sporting event. The advertising campaign, centered around +225, the dial code for Cote …

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