For the first time since the 2020/21 UEFA Champions League, a Nigerian player, Ademola Lookman, will be on match day duty when the best stars in Europe converge for the semi-final of the biggest club tournament in the world. Lookman’s Atletico Madrid will have to contend with Arsenal in one …
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Nubank, one of the world’s largest digital financial services platforms, has expanded its sports presence with the acquisition of the naming rights to Allianz Parque, home ground of Palmeiras, in a long‑term partnership signed with WTorre, the company that manages the venue. It was also called Arena Palmeiras. The move …
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English side, Chelsea Football Club, is set for their first ever official visit to Nigeria, in May, to leverage their passionate fan base with a fan engagement programme that will feature former Super Eagles star and Chelsea legend, Victor Moses. It is an opportunity for club’s passionate fans in Lagos …
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Austin “Jay-Jay” Okocha’s former club, Paris Saint-Germain is offering an unforgettable “Be With Legends” experience to fans. “Be With Legends” brings together Legends and fans for four days in a fully privatised setting in Red & Blue colours. Through this project, Be With Legends aims to offer a new way …
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Iconic Marseille brands, Ligue 1 side, Olympique de Marseille and Marseille based French logistics solutions company, CMA CGM Group, have extended their front-of-shirt deal till 2028. CMA CGM has been the club’s main partner since its initial sponsorship deal in 2023 and both Marseille based brands are consolidating a partnership …
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Premier League side, Chelsea Football Club, has announced a new long-term relationship with The Coca-Cola Company, as both brands seek to create unforgettable match day experience for fans across the United Kingdom and Europe. Coca-Cola now becomes the Official Soft Drink Supplier of the club. Chelsea and Coca-Cola will also …
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Brand Journalists Association of Nigeria (BJAN) has unveiled a distinguished roster of speakers and panelists for its 2025 Annual Conference, an event designed to examine how artificial intelligence (AI) is reshaping the future of marketing and business operations across Nigeria. Themed “AI and Future of Marketing Workflow: Disruption or …
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Leading Tourism brand, Visit Rwanda, has made ambitious presence in the United States of America sports market with multi-year deals becoming sponsors of National Basketball Association (NBA) and National Football League (NFL), franchises, the Los Angeles Clippers and Los Angeles Rams, respectively. Rwanda continues to make hug progress with …
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The importance of value-driven strategies has been reiterated by leading brand experts at the third Media Consortium Conference and Awards, held on Thursday at the Lagos Chamber of Commerce & Industry (LCCI). It was a day industry stakeholders and captains of industry gathered to dissect the theme, “Defining ‘Value’ in …
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By Bolaji Israel Every December in Nigeria is a whole mood. The harmattan breeze and the Christmas themed red and white decorations all over the cities and towns; the cousins returning from the UK, US and Europe with “I just came back” stamped on their accents — and of course, the …
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