By Ojeikere Aikhoje For years, Nigerian football fans have demonstrated extraordinary loyalty to European clubs. Viewing centres in Lagos, Aba, Kano, and Port Harcourt fill up every weekend for Premier League matches, while many local league fixtures struggle to attract consistent attendance. The challenge for the Nigeria Premier Football League …
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Vice President, Kashim Shettima and other dignitaries at the NIPR Week in Kaduna It is rare for a sub-national entity to dominate national attention across multiple sectors in a single week with such clarity and impact. Yet Kaduna State achieved exactly that, bridging public relations, governance discourse, and football in …
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Going Up Innovative Lagos side, Sporting Lagos, celebrated its return to the Nigeria Premier Football League, in style with a picture on its Official X account depicting players as astronauts. With “Going Up” & “Promoted to the 26/27 NPFL”, Sporting’s message was clear! Sporting won away at Osun United …
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For the first time since the 2020/21 UEFA Champions League, a Nigerian player, Ademola Lookman, will be on match day duty when the best stars in Europe converge for the semi-final of the biggest club tournament in the world. Lookman’s Atletico Madrid will have to contend with Arsenal in one …
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Nubank, one of the world’s largest digital financial services platforms, has expanded its sports presence with the acquisition of the naming rights to Allianz Parque, home ground of Palmeiras, in a long‑term partnership signed with WTorre, the company that manages the venue. It was also called Arena Palmeiras. The move …
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English side, Chelsea Football Club, is set for their first ever official visit to Nigeria, in May, to leverage their passionate fan base with a fan engagement programme that will feature former Super Eagles star and Chelsea legend, Victor Moses. It is an opportunity for club’s passionate fans in Lagos …
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Austin “Jay-Jay” Okocha’s former club, Paris Saint-Germain is offering an unforgettable “Be With Legends” experience to fans. “Be With Legends” brings together Legends and fans for four days in a fully privatised setting in Red & Blue colours. Through this project, Be With Legends aims to offer a new way …
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Iconic Marseille brands, Ligue 1 side, Olympique de Marseille and Marseille based French logistics solutions company, CMA CGM Group, have extended their front-of-shirt deal till 2028. CMA CGM has been the club’s main partner since its initial sponsorship deal in 2023 and both Marseille based brands are consolidating a partnership …
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Premier League side, Chelsea Football Club, has announced a new long-term relationship with The Coca-Cola Company, as both brands seek to create unforgettable match day experience for fans across the United Kingdom and Europe. Coca-Cola now becomes the Official Soft Drink Supplier of the club. Chelsea and Coca-Cola will also …
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Brand Journalists Association of Nigeria (BJAN) has unveiled a distinguished roster of speakers and panelists for its 2025 Annual Conference, an event designed to examine how artificial intelligence (AI) is reshaping the future of marketing and business operations across Nigeria. Themed “AI and Future of Marketing Workflow: Disruption or …
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