First Bank, a pioneer in the Nigerian banking industry, is once again breaking new ground with the launch of Bluu TV, a revolutionary digital platform that aims to bring world-class entertainment to its customers. To kick off this exciting venture, First Bank is premiering the much-anticipated series, A Heart …
Read More »Nortra Tractors land on Rangers’ sleeve in biggest ever club sponsorship deal in NPFL
By Ojeikere Aikhoje Agricultural Equipment manufacturers, Nortra Tractors & Equipment, have made an audacious move into Nigeria’s domestic football ecosystem with a N200,000,000 million deal as sleeve sponsor of Nigeria Premier Football League champions, Rangers, in what is the biggest club sponsorship deal ever, in Nigeria. Valued at …
Read More »130th Anniversary: Iconic FirstBank Unveils ‘Giant In You’ Brand Campaign to boost potentials of individuals and businesses
FirstBank, the iconic financial institution in Nigeria’s financial sector continues to remain on top of its game with the unveiling of a new thematic brand campaign titled “The Giant in You” to boost the giant status in customers and stakeholders, as it celebrates its 130th anniversary. “We believe …
Read More »UEFA Euro 2024: Sponsors Watch
The UEFA Euro 2024 boasts a roster of global partners and national sponsors, all contributing significantly to the tournament’s revenue. ByAashay Khandelwal The UEFA European Championship, commonly known as the Euros, is a quadrennial international football tournament contested by the men’s national teams of UEFA member associations. Held in Germany across ten …
Read More »CVC’s Boost LaLiga funding shows evidence of progress by clubs in and outside Spain
Two-and-a-half years after LaLiga and CVC Capital Partners finalised a groundbreaking strategic partnership, there is tangible evidence across Spain’s football landscape that the collaboration is bearing fruit. Indeed, through the Liga Impulso (Boost LaLiga) project that has been supercharged by the €2bn (£1.7bn/$2.2bn) agreement, CVC’s support is on track …
Read More »CAF announces Unilever as latest Official Sponsor of TotalEnergies CAF Africa Cup of Nations Côte d’Ivoire 2023
The Confédération Africaine de Football (“CAF”) has today announced Unilever personal care brands, including Rexona (also known as Shield, Sure), Dove, Dove Men+Care and Axe, as the latest Official Sponsors of its two forthcoming continental championships: the TotalEnergies CAF Africa Cup of Nations Côte d’Ivoire 2023 and TotalEnergies …
Read More »CAF and Orange renew Partnership ahead of AFCON
The Confédération Africaine de Football (“CAF”) and Orange have renewed their long-standing Partnership, reinforcing their shared commitment to football development, equality and inclusion in Africa. Orange has been an exclusive telecommunications partner for CAF since 2008. The scope of the renewed Partnership between CAF and Orange includes CAF’s …
Read More »United Nigeria Airlines lands on Enyimba’s sleeve as sponsor
Ambitious airline brand, United Nigeria Airline, has become the first sleeve sponsor of former African champions, Enyimba. Both parties agreed a two-year deal and it was consummated on Friday at the airlines Corporate Office in Enugu. United Nigeria Airline becomes the second Nigerian airline after ValueJet to fly …
Read More »54footballx takes control of direct to fan engagement revolution
Much like the beautiful game, the football industry never stands still. With digital revolution shaping the face of football, leading fan engagement platform, 54footballx is steadily seizing ownership of the direct to fan revolution. Since its conception this year, 54footballx has been consistent with creative content creation and is …
Read More »54footballx Becomes Official Partner of Sporting Lagos
Revolutionary fan engagement platform, 54footballx, has announced a ground-breaking partnership with energetic Lagos-based Nigeria Premier Football League side, Sporting Lagos. This initiative by 54footballx is the first of its kind in this part of the world. 54footballx will support Sporting Lagos in the development of unique and innovative match-day …
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