Revolutionary fan engagement platform, 54footballx, has announced a ground-breaking partnership with energetic Lagos-based Nigeria Premier Football League side, Sporting Lagos. This initiative by 54footballx is the first of its kind in this part of the world. 54footballx will support Sporting Lagos in the development of unique and innovative match-day …
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By Ojeikere Aikhoje, SPORT BUSINESS EDITOR Leading wealth advisory firm, Afrinvest, has made a significant investment in Nigeria’s football industry with the sponsorship of one of Nigeria’s historic clubs, Enugu Rangers, which is the club’s first front-of-shirt shirt deal in 10 years. Rangers’ last deal was with alcoholic …
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Twelve years after its initial attempt to get into the domestic league, leading telecommunications provider, MTN Nigeria, has finally sealed a sponsorship following the recent announcement of the Joint Venture between the Nigeria Premier League Ltd, GTI and Propel Sports Africa to stream Nigeria Premier League (NPFL) games live. …
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There is a lot to look forward to in the Spanish top tier as the 2023/24 LaLiga season represents a new era with wholescale transformation encompassing brand evolution, strategy, positioning technology, audiovisual and digital innovation, befitting what is now the world’s largest football ecosystem. This season features …
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By OJEIKERE AIKHOJE Sport Strategist With the conclusion of the 2022/23 Nigeria Premier Football League season, there is renewed hope in the NPFL brand, thanks to Investment Banking group, GTI, strategic partners of the Interim Management Company, organisers of the league. sportbusinessbrand.com checks reveal that the strategic role played by …
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CAF and the Cote d’Ivoire Local Organising Committee (“LOC”) has launched the official countdown to TotalEnergies CAF Africa Cup of Nations Cote d’Ivoire 23, gearing up Africans and the entire world for the continent’s biggest sporting event. The advertising campaign, centered around +225, the dial code for Cote …
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LaLiga is celebrating Africa Day by organizing seven events across the African continent to commemorate Africa’s growth, success and progress, as well as LaLiga’s rapid expansion on the continent. LaLiga join in the colour, culture and celebration of Africa Day by hosting seven events across the African continent …
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By OJEIKERE AIKHOJE Today’s announcement of results from voting for the newly introduced NaijaSuper8 tournament will reveal the clubs with fans power who will progress into the zonal playoffs. This is clearly the real test of the degree of fan engagement clubs have been engaged in. …
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– Golden Penny Chocoh Spread contains Recommended Dietary Allowance (RDA) Through its commitment to Feeding the Nation Everyday, FMN’s iconic brand, Golden Penny launched Golden Penny Chocoh, a chocolate spread made from natural cocoa which contains the Recommended Dietary Allowance (RDA) adequate to meet the nutritional needs of a …
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Get ready, Lagosians, because Domino’s Pizza is back with a bang! The long-awaited Smallie Pizza has made its triumphant return, and to celebrate, Domino’s Pizza embarked on an exhilarating experiential road storming activation. With free Smallie pizzas and refreshing Pepsi in tow, the Domino’s team took to the streets …
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