Nubank, one of the world’s largest digital financial services platforms, has expanded its sports presence with the acquisition of the naming rights to Allianz Parque, home ground of Palmeiras, in a long‑term partnership signed with WTorre, the company that manages the venue. It was also called Arena Palmeiras. The move …
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US sportswear brand, Nike, is set to return as Official Match Ball supplier for the UEFA Champions League from 2027 through 2031. Nike will have to design a new ball as Adidas hold rights to the current star design. The iconic Champions League ball will be redesigned next year …
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FirstBank, the premier bank in West Africa and a leading financial inclusion service provider, has announced its sponsorship of the maiden edition of the Samuel Okwaraji Under 16 Football Championship. The nationwide youth football tournament is organised to honour the late Samuel Okwaraji, one of Nigeria’s most celebrated football legends …
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Major League Soccer side, Inter Milan, which parades Lionel Messi has announced a new five-year deal with leading sportswear brand, adida. According to the club, the extension consolidates on a partnership that has been significant to the Club since its inception and reflects a shared long-term vision to …
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By Garvin Gibbon Manchester City’s disappointing campaign last season has been reflected in the annual Deloitte Football Money League, as the Abu Dhabi-backed English Premier League Club dropped down the table. Last year was the first in eight that City, which is owned by the Abu Dhabi United Group, finished …
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The globally acclaimed coaching methodology of FC Barcelona will impact on the Bayelsa State Prosperity Cup, as Season 8 of the tournament this year signals a partnership with the La Liga side. Director General of the tournament, Ono Akpe, disclosed this in Yenagoa, Bayelsa State. Akpe stated that the …
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FirstBank Basketball Club of Nigeria, popularly known as the “Elephant Girls”, have earned a place in the final round of the Women’s Basketball League Africa (WBLA), scheduled for the Egyptian capital, Cairo, from December 5-14, 2025, after winning the FIBA Africa Zone 3 qualifiers. The Elephant Girls put on a …
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Iconic Marseille brands, Ligue 1 side, Olympique de Marseille and Marseille based French logistics solutions company, CMA CGM Group, have extended their front-of-shirt deal till 2028. CMA CGM has been the club’s main partner since its initial sponsorship deal in 2023 and both Marseille based brands are consolidating a partnership …
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Premier League side, Chelsea Football Club, has announced a new long-term relationship with The Coca-Cola Company, as both brands seek to create unforgettable match day experience for fans across the United Kingdom and Europe. Coca-Cola now becomes the Official Soft Drink Supplier of the club. Chelsea and Coca-Cola will also …
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(L-R) Tottenham’s Chief Revenue Officer, Ryan Norys and AIA Group Chief Marketing Officer, Stuart A. Spencer Hong Kong–based multinational insurance and finance corporation, AIA has announced it will end its long-term position as front shirt sponsor of Premier League side, Tottenham Hotspur after the 2026-27 season but will remain at …
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