Guinness Nigeria Plc has reaffirmed its commitment to sustainable growth, operational efficiency, and corporate transparency following a media engagement session held in Lagos, where the company provided deeper insight into its business performance, governance structure, and long-term strategic direction. During the engagement, the company highlighted key milestones since the start …
Read More »Sports Industry Awards Nigeria to honour FirstBank for longstanding sports sponsorship legacy
FirstBank, West Africa’s premier financial institution and the leading financial inclusion service provider, is set to receive prestigious recognitions for its sustained contribution to Nigeria’s fast evolving sports industry at the forthcoming Sports Industry Awards Nigeria. The event is scheduled to take place on Tuesday, May 19, in Lagos. Organised …
Read More »How Sporting Lagos celebrated its promotion to NPFL
Going Up Innovative Lagos side, Sporting Lagos, celebrated its return to the Nigeria Premier Football League, in style with a picture on its Official X account depicting players as astronauts. With “Going Up” & “Promoted to the 26/27 NPFL”, Sporting’s message was clear! Sporting won away at Osun United …
Read More »Nubank expands presence with Naming Rights deal for Palmeiras’ Stadium
Nubank, one of the world’s largest digital financial services platforms, has expanded its sports presence with the acquisition of the naming rights to Allianz Parque, home ground of Palmeiras, in a long‑term partnership signed with WTorre, the company that manages the venue. It was also called Arena Palmeiras. The move …
Read More »Nike to return as UEFA Champions League ball supplier
US sportswear brand, Nike, is set to return as Official Match Ball supplier for the UEFA Champions League from 2027 through 2031. Nike will have to design a new ball as Adidas hold rights to the current star design. The iconic Champions League ball will be redesigned next year …
Read More »FirstBank unveils Samuel Okwaraji U16 tournament to boost school sports
FirstBank, the premier bank in West Africa and a leading financial inclusion service provider, has announced its sponsorship of the maiden edition of the Samuel Okwaraji Under 16 Football Championship. The nationwide youth football tournament is organised to honour the late Samuel Okwaraji, one of Nigeria’s most celebrated football legends …
Read More »Messi’s Inter Miami announce new long term deal with adidas
Major League Soccer side, Inter Milan, which parades Lionel Messi has announced a new five-year deal with leading sportswear brand, adida. According to the club, the extension consolidates on a partnership that has been significant to the Club since its inception and reflects a shared long-term vision to …
Read More »Manchester City drops down football’s rich list
By Garvin Gibbon Manchester City’s disappointing campaign last season has been reflected in the annual Deloitte Football Money League, as the Abu Dhabi-backed English Premier League Club dropped down the table. Last year was the first in eight that City, which is owned by the Abu Dhabi United Group, finished …
Read More »Barcelona’s coaching methodology boosts Bayelsa’s 2026 Prosperity Cup
The globally acclaimed coaching methodology of FC Barcelona will impact on the Bayelsa State Prosperity Cup, as Season 8 of the tournament this year signals a partnership with the La Liga side. Director General of the tournament, Ono Akpe, disclosed this in Yenagoa, Bayelsa State. Akpe stated that the …
Read More »FirstBank Elephant Girls Qualify for WBLA Final Round after FIBA Africa Zone 3 success
FirstBank Basketball Club of Nigeria, popularly known as the “Elephant Girls”, have earned a place in the final round of the Women’s Basketball League Africa (WBLA), scheduled for the Egyptian capital, Cairo, from December 5-14, 2025, after winning the FIBA Africa Zone 3 qualifiers. The Elephant Girls put on a …
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