The former England captain is one of the tournament’s most valuable commercial assets. By David Skilling David Beckham’s playing career ended more than a decade ago, yet he remains one of the most visible faces of the 2026 World Cup. When you turn on a broadcast, scroll social media, walk …
Read More »Ilechukwu, Nwobodo lead Rangers’ sweep at 2026 League Bloggers Awards
Rangers International’s dream season hit another high on Wednesday night as head coach Fidelis Ilechukwu and captain Chidiebere Nwobodo headlined the club’s dominance at the 2026 League Bloggers Awards (LBA) in Lagos. Fresh from a campaign that re-established the Enugu club as a major force in the Nigeria Premier Football …
Read More »Afrinvest continues as Official Shirt Sponsor of Rangers International
By OJEIKERE AIKHOJE Finance meets football…. Afrinvest team celebrating Rangers’ ninth historic title at their Ikoyi Head Office sportsbusinessbrand.com can exclusively reveal that Afrinvest West Africa, a capital market holding company, will continue its front-of-shirt sponsorship with Nigeria’s record nine-time champions, Rangers International, extending one of the highest profile sponsorships …
Read More »Sports Business Review: Premium Trust Bank, others transform Bayelsa’s Prosperity Cup into Premium Sports Property
By Ojeikere Aikhoje With a record N80 million total prize purse for the 2026 edition and N40 million won by champions, Okoroma United, Bayelsa State’s Prosperity Cup has evolved from a community football initiative into one of Nigeria’s fastest-growing sports properties. Okoroma United’s N40 million prize money is a record …
Read More »Prosperity Cup: Bayelsa sets new benchmark for grassroots football investment as Okoroma United pocket ₦40m prize.
Bayelsa State has reinforced its growing reputation as a major investor in grassroots sports development after the 2026 edition of the Prosperity Cup delivered what is the biggest prize purse in Nigerian grassroots football. Champions Okoroma United walked away with ₦40 million following their triumph in the state-backed tournament, underlining …
Read More »Guinness Nigeria hosts media, highlights growth, governance, business transformation
Guinness Nigeria Plc has reaffirmed its commitment to sustainable growth, operational efficiency, and corporate transparency following a media engagement session held in Lagos, where the company provided deeper insight into its business performance, governance structure, and long-term strategic direction. During the engagement, the company highlighted key milestones since the start …
Read More »Sports Industry Awards Nigeria to honour FirstBank for longstanding sports sponsorship legacy
FirstBank, West Africa’s premier financial institution and the leading financial inclusion service provider, is set to receive prestigious recognitions for its sustained contribution to Nigeria’s fast evolving sports industry at the forthcoming Sports Industry Awards Nigeria. The event is scheduled to take place on Tuesday, May 19, in Lagos. Organised …
Read More »How Sporting Lagos celebrated its promotion to NPFL
Going Up Innovative Lagos side, Sporting Lagos, celebrated its return to the Nigeria Premier Football League, in style with a picture on its Official X account depicting players as astronauts. With “Going Up” & “Promoted to the 26/27 NPFL”, Sporting’s message was clear! Sporting won away at Osun United …
Read More »Nubank expands presence with Naming Rights deal for Palmeiras’ Stadium
Nubank, one of the world’s largest digital financial services platforms, has expanded its sports presence with the acquisition of the naming rights to Allianz Parque, home ground of Palmeiras, in a long‑term partnership signed with WTorre, the company that manages the venue. It was also called Arena Palmeiras. The move …
Read More »Nike to return as UEFA Champions League ball supplier
US sportswear brand, Nike, is set to return as Official Match Ball supplier for the UEFA Champions League from 2027 through 2031. Nike will have to design a new ball as Adidas hold rights to the current star design. The iconic Champions League ball will be redesigned next year …
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