Brand News

CAF unveils new Champions League Trophy

    The Confédération Africaine de Football (CAF), has opened an exciting chapter in the legacy of Africa’s premier club competition, with a new Trophy for its premium club competition, the TotalEnergies CAF Champions League trophy, in partnership with sponsor, TotalEnergies. The unveiling ceremony took place at TotalEnergies’ South Africa headquarters …

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Brand Report: Premium Trust Bank tops the Business of Branding and Sponsorship at the Gateway Games 2024

  Sports is big business. With multi sports event like the National Sports Festival, it is guaranteed that thousands of people will converge on the host city. Athletes and officials from the 36 states of Nigeria, the Federal Capital Territory as well as Invited Junior Atheletes as the “38” state, …

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Premium Trust Bank: Leading the quest for talent discovery and promoting national integration through sponsorship of 22nd National Sports Festival

By OJEIKERE AIKHOJE   The quest to unearth fresh talents for the country plays a significant part of Premium Trust Bank’s sponsorship of the 22nd National Sports Festival, in Ogun State, South West Nigeria. Premium Trust Bank, Nigeria’s fastest growing bank occupies its pride of pace as Lead Sponsor of …

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How Remo Stars can boost Community Engagement with NPFL Trophy Parade

By OJEIKERE AIKHOJE   A trophy parade primarily serves as a powerful promotional tool for community engagement, fostering pride and unity, especially after a significant achievement. It is designed as a family-friendly celebration. In a country like Nigeria where clubs have repeatedly failed to maximize the power of community engagement …

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FIFA Club World Cup: Hristo Stoichkov reflects on MLS’ growth into global player

By Justin Ruderman Three months after the turn of the millennium, a Ballon d’Or winner stepped onto an MLS pitch for the very first time. Twenty-five years later, legendary former Bulgarian international Hristo Stoichkov is preparing to watch eight-time Ballon d’Or winner Lionel Messi and Inter Miami CF at this summer’s expanded FIFA 2025 Club …

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