Italian side, Inter Milan, have unveiled Qatar Airways as their new Official Airline Partner starting this season. The partnership was unveiled during Inter’s home match against Frosinone, last Sunday, with a San Siro takeover as the stadium’s towers came up in the Qatar Airways colours. In addition, a …
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The Confédération Africaine de Football (“CAF”), on Thursday announced that it is delighted to recommit to its partnership with beIN after the parties reached agreement on the matters that were in dispute. beIN and CAF conducted discussions which resulted in the re-establishment of a mutually beneficial partnership between …
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Coca-Cola has become an official global sponsor of UEFA EURO 2024, taking place in Germany next summer from 14 June to 14 July, making the beverage maker the official non-alcoholic beverage sponsor of the tournament. A partner of every UEFA European Football Championship since 1988, the sponsorship deal …
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Twelve years after its initial attempt to get into the domestic league, leading telecommunications provider, MTN Nigeria, has finally sealed a sponsorship following the recent announcement of the Joint Venture between the Nigeria Premier League Ltd, GTI and Propel Sports Africa to stream Nigeria Premier League (NPFL) games live. …
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There is a lot to look forward to in the Spanish top tier as the 2023/24 LaLiga season represents a new era with wholescale transformation encompassing brand evolution, strategy, positioning technology, audiovisual and digital innovation, befitting what is now the world’s largest football ecosystem. This season features …
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Sporting Lagos and Akwa United have emerged as first and second Wild Cards candidates for the innovative NaijaSuper 8 tournament, in Lagos. Both clubs were announced as Wild Cards entries during the draws in Lagos. Sporting Lagos, a two-year old in Nigeria’s commercial centre, Lagos, campaigns in the second …
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Brace yourselves for yet another thrilling LaLiga season! Here’s all you need to know about next season’s LaLiga season calendar, the draw for which was made on Thursday, June 22, in Madrid. Action gets underway from August 12, 2023. The calendar for the 2023/24 LaLiga season has been …
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Golden Penny is renowned for its range of mouth-watering noodles, beloved by Nigerians. The four variants – Golden Penny Chicken Flavour, Golden Penny Jollof Chicken Flavour, Golden Penny Goat Meat Pepper Soup Flavour, and Golden Penny Jollof Hot Hot Flavour – cater to diverse tastes and nutritional needs. As …
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Seated in the presidential box as Nigeria tackled Sierra Leone in the Day 5 game of their group for the 2023 Africa Cup of Nations, President George Oppong Weah of Liberia could not stop singing the praises of Super Eagles’ forward Victor Osimhen. Following his excellent season …
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By OJEIKERE AIKHOJE Sport Strategist With the conclusion of the 2022/23 Nigeria Premier Football League season, there is renewed hope in the NPFL brand, thanks to Investment Banking group, GTI, strategic partners of the Interim Management Company, organisers of the league. sportbusinessbrand.com checks reveal that the strategic role played by …
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