Brand News

NPFL 2025/26 Front-Of-Shirt Sponsorship Report: Which sector dominated the shirts?

By OJEIKERE AIKHOJE Betting brands maintained their dominance of front-of-jersey sponsorship landscape in the2025/25  Nigeria Premier Football League, according to findings by authoritative sports business publication, SPORTBUSINESS+Brands magazine. Despite the reduction from six betting brands in the 2024/25 season season (Bet9ja, IXBET, Stake, SUNBETH, BetKing and 22Bet) to four in …

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The incredible story of how supporters of Sweden’s AIK Fotboll created the Agent12 initiative and raised funds for transfer of talented Nigerian youngster, Zadok Yohanna to the club

By OJEIKERE AIKHOJE Zadok Yohanna.. the kid sensation who is wanted by some of Europeans top sides .. thanks to the intiative of AIK’s Agent12 The FIFA World Cup 2026 is around the corner, but Nigerian talented youngster, Zadok Yohanna, is subject of global transfer news for his on the …

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Sports Business Review:  Premium Trust Bank, others transform Bayelsa’s Prosperity Cup into Premium Sports Property

By Ojeikere Aikhoje With a record N80 million total prize purse for the 2026 edition and N40 million won by champions, Okoroma United, Bayelsa State’s Prosperity Cup has evolved from a community football initiative into one of Nigeria’s fastest-growing sports properties. Okoroma United’s N40 million prize money is a record …

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Prosperity Cup: Bayelsa sets new benchmark for grassroots football investment as Okoroma United pocket ₦40m prize.

Bayelsa State has reinforced its growing reputation as a major investor in grassroots sports development after the 2026 edition of the Prosperity Cup delivered what is the biggest prize purse in Nigerian grassroots football. Champions Okoroma United walked away with ₦40 million following their triumph in the state-backed tournament, underlining …

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Guinness Nigeria hosts media, highlights growth, governance, business transformation

Guinness Nigeria Plc has reaffirmed its commitment to sustainable growth, operational efficiency, and corporate transparency following a media engagement session held in Lagos, where the company provided deeper insight into its business performance, governance structure, and long-term strategic direction. During the engagement, the company highlighted key milestones since the start …

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What NPFL clubs can learn from Chelsea’s engagement strategy in Nigeria

By Ojeikere Aikhoje For years, Nigerian football fans have demonstrated extraordinary loyalty to European clubs. Viewing centres in Lagos, Aba, Kano, and Port Harcourt fill up every weekend for Premier League matches, while many local league fixtures struggle to attract consistent attendance. The challenge for the Nigeria Premier Football League …

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