Brand News

Rangers’ documentary to boost brand in Nigeria and England

    Still in the mood of celebrating its 55th anniversary, Nigerian champions, Rangers International, will hit the cinemas, in Enugu and London, respectively, for the premiere of its documentary. This feat makes Rangers the first Nigerian club to premiere its documentary. Interestingly, it also presents an opportunity to showcase …

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Stylish Jude Bellingham joins Louis Vuitton as new brand ambassador

  French luxury fashion house, Louis Vuitton, has announced the signing of the English football sensation, Jude Bellingham, as its newest brand ambassador. Orchestrated by the brand’s menswear creative director, Pharrell Williams, the deal has further solidified Louis Vuitton’s strategic alliance with the world of sports. Louis Vuitton’s commitment to partnering with …

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Nortra Tractors land on Rangers’ sleeve in biggest ever club sponsorship deal in NPFL

    By Ojeikere Aikhoje Agricultural Equipment manufacturers, Nortra Tractors & Equipment, have made an audacious move into Nigeria’s domestic football ecosystem with a N200,000,000 million deal as sleeve sponsor of Nigeria Premier Football League champions, Rangers, in what is the biggest club sponsorship deal ever, in Nigeria. Valued at …

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130th Anniversary: Iconic FirstBank Unveils ‘Giant In You’ Brand Campaign to boost potentials of individuals and businesses

    FirstBank, the iconic financial institution in Nigeria’s financial sector continues to remain on top of its game with the unveiling of a new thematic brand campaign titled “The Giant in You” to boost the giant status in customers and stakeholders, as it celebrates its 130th anniversary. “We believe …

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UEFA Euro 2024: Sponsors Watch

  The UEFA Euro 2024 boasts a roster of global partners and national sponsors, all contributing significantly to the tournament’s revenue. ByAashay Khandelwal The UEFA European Championship, commonly known as the Euros, is a quadrennial international football tournament contested by the men’s national teams of UEFA member associations. Held in Germany across ten …

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CVC’s Boost LaLiga funding shows evidence of progress by clubs in and outside Spain

  Two-and-a-half years after LaLiga and CVC Capital Partners finalised a groundbreaking strategic partnership, there is tangible evidence across Spain’s football landscape that the collaboration is bearing fruit. Indeed, through the Liga Impulso (Boost LaLiga) project that has been supercharged by the €2bn (£1.7bn/$2.2bn) agreement, CVC’s support is on track …

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Rangers win 8th NPFL title in style

    Rangers International, on Sunday claimed their 8th Nigeria Premier Football League title with one round of matches to the end of the season after a 2-0 win over traditional rivals, Bendel Insurance. Victory was confirmed after their closest rivals, Remo Stars and Enyimba lost in Akure and Lagos, …

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