Sports Business Researcher, Ojeikere Aikhoje, who was at the Town Hall organised by Sporting Lagos, on Saturday, August 10, 2024, reports. Sporting Lagos’ fans created the widely celebrated brand, Happy Corner, which is a special part of its DNA. On a cool Saturday morning in the city of …
Read More »Sporting Lagos boosts latest South West Derby with innovative campaigns
By Ojeikere Aikhoje The South West Derby in the Nigeria Premier Football League between Sporting Lagos and Remo Stars is less than a year old, but fast becoming the most talked about derby in the land. Before Sporting Lagos’ promotion to the top flight the duo of …
Read More »SPORT BUSNIESS REVIEW: Afrinvest becomes Rangers’ first shirt sponsor in 10 years
By Ojeikere Aikhoje, SPORT BUSINESS EDITOR Leading wealth advisory firm, Afrinvest, has made a significant investment in Nigeria’s football industry with the sponsorship of one of Nigeria’s historic clubs, Enugu Rangers, which is the club’s first front-of-shirt shirt deal in 10 years. Rangers’ last deal was with alcoholic …
Read More »LaLiga enters new era with huge transformation
There is a lot to look forward to in the Spanish top tier as the 2023/24 LaLiga season represents a new era with wholescale transformation encompassing brand evolution, strategy, positioning technology, audiovisual and digital innovation, befitting what is now the world’s largest football ecosystem. This season features …
Read More »President Weah hails Osimhen’s marksmanship as Eagles reach AFCON finals
Seated in the presidential box as Nigeria tackled Sierra Leone in the Day 5 game of their group for the 2023 Africa Cup of Nations, President George Oppong Weah of Liberia could not stop singing the praises of Super Eagles’ forward Victor Osimhen. Following his excellent season …
Read More »NaijaSuper 8: What is it and what’s the fuss about?
By Ojeikere Aikhoje SportsBusiness Writer Social Media is already abuzz with Naija Super 8 tournament slated for June 2023. From Sokoto to Uyo and Lagos to Maiduguri, it’s all about NaijaSuper 8. In this report, sportbusinessbrand.com’s OJEIKERE AIKHOJE writes about the new tournament that has captivated the …
Read More »Battle Of The Fans: Can NNL’s Sporting Lagos, Ikorodu City and Vandrezzer make a splash into NaijaSuper 8?
Photo Credit: @SportingLagos Ojeikere Aikhoje SportsBusiness Writer For the first time in Nigerian football, clubs have turned to their fans to boost their chances of playing in a tournament. The newly introduced NaijaSuper8 tournament provides a platform for nominated clubs to showcase the degree of engagement …
Read More »41 clubs woo fans for votes to play maiden NaijaSuper 8 tournament
Forty-One clubs in the country are out for votes by their fans to make it to the inaugural edition of the NaijaSuper 9 Tournament. It is the first of its kind in Nigeria in with qualification for the playoffs to be decided via a voting process for nominated clubs. …
Read More »Lotus Bank in talks over Ikorodu City shirt deal extension.
sportbusinessbrand.com can reveal that innovative financial institution, Lotus Bank, is in advanced talks over its shirt extension deal with second tier Nigerian football side, Ikorodu City. Both parties signed an initial deal, in February 2022. LOTUS Bank, a Non-Interest Nigerian Bank deeply rooted in ethical banking, committed to ethical investing …
Read More »Al-Nassr to donate proceeds from Ronaldo’s unveiling to charity
Saudi Arabian side, Al-Nassr, has revealed proceeds from the unveiling of football’s global brand, Cristiano Ronaldo, will be donated to the Ehsan National Platform for Charitable Work. A tweet from the club’s verified handle, @AlNassrFC_EN, stated that: “all revenue will be dedicated to Ehsan National Platform for …
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