Sport Business Review

The Rise of Footballers as Influencers: Mfon Udoh and Ibom Air’s Winning Partnership

Mfon Udoh and Sunusi Ibrahim: 2019 Eunisell Boot winners In today’s digital age, the influence of professional athletes extends far beyond the football pitch and the global surge of social media has transformed footballers into powerful voices capable of shaping opinions, promoting brands and inspiring millions. This shift has given …

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From Mat to Memories: Igali’s Heartfelt Goodbye After 12 Years in Charge

(L-R) Director-General, National Sports Commission, Bukola Olapade, incoming President of the Nigeria Wrestling Federation and Comptroller General of Customs, Bashir Adewale with Igali.  After 12 years as President of Nigeria Wrestling Federation, outgoing President and Olympics Gold medalist, Daniel Igali, has shared heartfelt reflections and optimism for the future under …

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