Sport Business Review

National Sports Festival: First Bank backs quest for giants in Nigerian sports through sponsorship of National Sports Festival

SPORTS BUSINESS REVIEW     It’s no surprise that Nigeria’s oldest financial institution, financial institution, First Bank of Nigeria Limited, has thrown its weight behind the 2024 National Sports Festival, in Ogun State. This is part of First Bank’s unique First@Sports initiative. Tagged Gateway Games 2024, the National Sports Festival …

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Brand Report: Premium Trust Bank tops the Business of Branding and Sponsorship at the Gateway Games 2024

  Sports is big business. With multi sports event like the National Sports Festival, it is guaranteed that thousands of people will converge on the host city. Athletes and officials from the 36 states of Nigeria, the Federal Capital Territory as well as Invited Junior Atheletes as the “38” state, …

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How Remo Stars can boost Community Engagement with NPFL Trophy Parade

By OJEIKERE AIKHOJE   A trophy parade primarily serves as a powerful promotional tool for community engagement, fostering pride and unity, especially after a significant achievement. It is designed as a family-friendly celebration. In a country like Nigeria where clubs have repeatedly failed to maximize the power of community engagement …

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FIFA Club World Cup: Hristo Stoichkov reflects on MLS’ growth into global player

By Justin Ruderman Three months after the turn of the millennium, a Ballon d’Or winner stepped onto an MLS pitch for the very first time. Twenty-five years later, legendary former Bulgarian international Hristo Stoichkov is preparing to watch eight-time Ballon d’Or winner Lionel Messi and Inter Miami CF at this summer’s expanded FIFA 2025 Club …

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