By OJEIKERE AIKHOJE Betting brands maintained their dominance of front-of-jersey sponsorship landscape in the2025/25 Nigeria Premier Football League, according to findings by authoritative sports business publication, SPORTBUSINESS+Brands magazine. Despite the reduction from six betting brands in the 2024/25 season season (Bet9ja, IXBET, Stake, SUNBETH, BetKing and 22Bet) to four in …
Read More »
To celebrate their historic ninth Nigerian title, Rangers International, will on Tuesday, June 2, embark on a trophy parade, to showcase the Nigeria Premier Football League trophy to fans and stakeholders. Against all odds, the Enugu side claimed a famous 2-1 victory on the road at Ikorodu City on the …
Read More »
Concacaf, football’s governing body in North America, Central America and the Caribbean, is at a pivotal moment in its youth engagement strategy, with the Fifa World Cup just weeks away. Indeed, for some Gen Alpha fans, the showpiece in the US, Canada and Mexico represents the first World Cup they …
Read More »
By Ojeikere Aikhoje With a record N80 million total prize purse for the 2026 edition and N40 million won by champions, Okoroma United, Bayelsa State’s Prosperity Cup has evolved from a community football initiative into one of Nigeria’s fastest-growing sports properties. Okoroma United’s N40 million prize money is a record …
Read More »
By Ojeikere Aikhoje For years, Nigerian football fans have demonstrated extraordinary loyalty to European clubs. Viewing centres in Lagos, Aba, Kano, and Port Harcourt fill up every weekend for Premier League matches, while many local league fixtures struggle to attract consistent attendance. The challenge for the Nigeria Premier Football League …
Read More »
Impact man, Ahmed Musa, celebrating one of his goals this season Nigeria’s foremost independent football awards platform, the League Bloggers Awards (LBA), will honour former Super Eagles captain Ahmed Musa at its 2026 ceremony celebrating outstanding players and coaches from the 2025/26 season. Musa, who currently serves as both General …
Read More »
By OJEIKERE AIKHOJE Ikorodu City players celebrating their Lagos FA Cup title Ikorodu City FC’s recent triumph in the 2026 Lagos FA Cup, securing their third title in four years does more than underline their dominance on the pitch. A 1-0 victory was all Ikorodu needed to defeat G12, while …
Read More »
Chairman of the National Sports Commission, Shehu Dikko, has stated that intellectual property is critical in boosting the evolution of the sports economy, in Nigeria. Dikko stated this while delivering the keynote address at the 2026 World Intellectual Property Day celebration in Abuja, on Monday, powered by the World …
Read More »
For the first time since the 2020/21 UEFA Champions League, a Nigerian player, Ademola Lookman, will be on match day duty when the best stars in Europe converge for the semi-final of the biggest club tournament in the world. Lookman’s Atletico Madrid will have to contend with Arsenal in one …
Read More »
US sportswear brand, Nike, is set to return as Official Match Ball supplier for the UEFA Champions League from 2027 through 2031. Nike will have to design a new ball as Adidas hold rights to the current star design. The iconic Champions League ball will be redesigned next year …
Read More »
Sports Business Brand Latest Brand News, Sports, Entertainment, Marketing, Sponsorships
