1XBET leverages Akwa United sponsorship with billboards across Nigeria





Renowned betting company, 1xBet, has begun to leverage its sponsorship of Nigeria Professional Football League side, Akwa United.

Back in June, 1XBET signed up as sponsor of the former Nigerian champions to represent its first ever football sponsorship, in Nigeria.



1XBET has put up billboards showcasing its sponsorship of Akwa United in several parts of Nigeria’s commercial nerve center Lagos, Uyo, where the club is based and Abuja, showcasing its products.

Four players of Akwa United feature on the IXBET advertising material and makes Akwa United the first NPFL side to have pictures of their players on billboards.

sportbusinessbrand.com learnt that when the new NPFL season resumes, 1XBET will have advertising boards around the playing turf and on site brand activation at the club’s homeground, in Uyo.

Both parties signed an initial one-year deal.


About 1XBET

1XBet has sponsored some top football clubs like FC Barcelona, FC Lyon, and major tournament and leagues such as Confederation of African Football CAF, Spanish La Liga and Italian Seria A among others.

The company operates in 50 countries around the world and is still expanding its reach.

About Ojeikere Aikhoje

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