In a bid to improve the fan experience by ensuring faster and more efficient delivery of Liverpool merchandise worldwide, Premier League side, Liverpool and Global Logistics and Shipping Partner, UPS, have signed a multi-year partnership deal. The deal makes UPS the Reds’ first Official Global Logistics and Shipping …

    Italian side, Inter Milan, have unveiled Qatar Airways as their new Official Airline Partner starting this season. The partnership was unveiled during Inter’s home match against Frosinone, last Sunday, with a San Siro takeover as the stadium’s towers came up in the Qatar Airways colours. In addition, a …

    The Confédération Africaine de Football (“CAF”), on Thursday announced that it is delighted to recommit to its partnership with beIN after the parties reached agreement on the matters that were in dispute. beIN and CAF conducted discussions which resulted in the re-establishment of a mutually beneficial partnership between …

  Revolutionary fan engagement platform, 54footballx, has announced a ground-breaking partnership with energetic Lagos-based Nigeria Premier Football League side, Sporting Lagos. This initiative by 54footballx is the first of its kind in this part of the world.  54footballx will support Sporting Lagos in the development of unique and innovative match-day …

Golden Penny, a trusted name in the Nigerian fast moving consumer goods industry is thrilled to announce the relaunch of its renowned Spread brand, ushering in a remarkable improvement in taste, versatility and nutritional value. As a household name, the brand is passionate and firm about its commitment to offering …

    Coca-Cola has become an official global sponsor of UEFA EURO 2024, taking place in Germany next summer from 14 June to 14 July, making the beverage maker the official non-alcoholic beverage sponsor of the tournament. A partner of every UEFA European Football Championship since 1988, the sponsorship deal …

By Ojeikere Aikhoje, SPORT BUSINESS EDITOR     Leading wealth advisory firm, Afrinvest, has made a significant investment in Nigeria’s football industry with the sponsorship of one of Nigeria’s historic clubs, Enugu Rangers, which is the club’s first front-of-shirt shirt deal in 10 years. Rangers’ last deal was with alcoholic …

  Twelve years after its initial attempt to get into the domestic league, leading telecommunications provider, MTN Nigeria, has finally sealed a sponsorship following the recent announcement of the Joint Venture between the Nigeria Premier League Ltd, GTI and Propel Sports Africa to stream Nigeria Premier League (NPFL) games live. …

      There is a lot to look forward to in the Spanish top tier as the 2023/24 LaLiga season represents a new era with wholescale transformation encompassing brand evolution, strategy, positioning technology, audiovisual and digital innovation, befitting what is now the world’s largest football ecosystem. This season features …

  Sporting Lagos and Akwa United have emerged as first and second Wild Cards candidates for the innovative NaijaSuper 8 tournament, in Lagos. Both clubs were announced as Wild Cards entries during the draws in Lagos. Sporting Lagos, a two-year old in Nigeria’s commercial centre, Lagos, campaigns in the second …