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Crystal Palace Football Club has welcomed SunExpress, a joint venture between Lufthansa and Turkish Airlines, as the club’s Official Airline Partner in a new three-year agreement
The partnership will have a strong digital focus, launching with a dedicated player-led video campaign, and will see the partners collaborate on a series of initiatives designed to enhance the fan experience and promote both brands across the UK and beyond.
SunExpress will feature prominently at Selhurst Park, with extensive LED profiling and pitch-side branding at all Premier League and home cup matches, plus digital activations across the club’s channels.
Steve Parish, Chairman at Crystal Palace FC, said: “We’re thrilled to welcome SunExpress as our Official Airline Partner. Their ambition, reach and reputation for connecting people with the places they love make them an exciting addition to our partner family.
“Together we’ll deliver creative activations, memorable experiences and opportunities for supporters to get closer to both the club and SunExpress – whether that’s at Selhurst Park, online, or even on board a Crystal Palace-branded aircraft.”
Max Kownatzki, CEO of SunExpress, added: “SunExpress is proud to become the Official Airline Partner of Crystal Palace Football Club, a team that inspires passion and unity with its fans in London, and across the UK and beyond.
“Football brings people together in the same way our airline connects travellers with the places and people they love.”
