The Lagos State Sports Commission has intensified efforts to grow rugby in the state through strategic collaboration with private sector stakeholders. Speaking at the Rugby Exhibition match between the African Women All-Star Team and Nigeria’s Falcons, the Director-General of LSSC, Mr. Lekan Fatodu, emphasized the agency’s commitment to nurturing rugby …
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Going Up Innovative Lagos side, Sporting Lagos, celebrated its return to the Nigeria Premier Football League, in style with a picture on its Official X account depicting players as astronauts. With “Going Up” & “Promoted to the 26/27 NPFL”, Sporting’s message was clear! Sporting won away at Osun United …
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Innovative Inter Lagos have gained promotion to the Nigeria Premier Football League to boost Lagos’ status after sharing points with neighbours, Smart City, in a Nigeria National match. With Inter’s promotion, the Lagos derby in the NPFL resumes next season with the presence of Ikorodu City, who already play home …
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English side, Chelsea Football Club, is set for their first ever official visit to Nigeria, in May, to leverage their passionate fan base with a fan engagement programme that will feature former Super Eagles star and Chelsea legend, Victor Moses. It is an opportunity for club’s passionate fans in Lagos …
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FirstBank, the premier bank in West Africa and a leading financial inclusion service provider, has announced its sponsorship of the maiden edition of the Samuel Okwaraji Under 16 Football Championship. The nationwide youth football tournament is organised to honour the late Samuel Okwaraji, one of Nigeria’s most celebrated football legends …
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By Garvin Gibbon Manchester City’s disappointing campaign last season has been reflected in the annual Deloitte Football Money League, as the Abu Dhabi-backed English Premier League Club dropped down the table. Last year was the first in eight that City, which is owned by the Abu Dhabi United Group, finished …
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FirstBank Basketball Club of Nigeria, popularly known as the “Elephant Girls”, have earned a place in the final round of the Women’s Basketball League Africa (WBLA), scheduled for the Egyptian capital, Cairo, from December 5-14, 2025, after winning the FIBA Africa Zone 3 qualifiers. The Elephant Girls put on a …
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Iconic Marseille brands, Ligue 1 side, Olympique de Marseille and Marseille based French logistics solutions company, CMA CGM Group, have extended their front-of-shirt deal till 2028. CMA CGM has been the club’s main partner since its initial sponsorship deal in 2023 and both Marseille based brands are consolidating a partnership …
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Premier League side, Chelsea Football Club, has announced a new long-term relationship with The Coca-Cola Company, as both brands seek to create unforgettable match day experience for fans across the United Kingdom and Europe. Coca-Cola now becomes the Official Soft Drink Supplier of the club. Chelsea and Coca-Cola will also …
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sportbusinessbrand.com understands that Premier League side, Liverpool FC and The Coca-Cola Company, have extended their partnership which now expands to the Women’s team. Since both brands kicked off their collaboration in 2020, they have collaborated on a range of exciting fan-focused activations – from exclusive experiences and rewards to digital …
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