The Scottish FA has announced a new five-year partnership with PepsiCo and Pepsi MAX®, officially becoming the soft drinks partner of the Scotland Men’s and Women’s national teams. The partnership, which will run until end of July 2030, sees Pepsi MAX also secure pourage rights at Barclays Hampden, ensuring a …
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By OJEIKERE AIKHOJE Betting brands maintained their dominance of front-of-jersey sponsorship landscape in the2025/25 Nigeria Premier Football League, according to findings by authoritative sports business publication, SPORTBUSINESS+Brands magazine. Despite the reduction from six betting brands in the 2024/25 season season (Bet9ja, IXBET, Stake, SUNBETH, BetKing and 22Bet) to four in …
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By OJEIKERE AIKHOJE Zadok Yohanna.. the kid sensation who is wanted by some of Europeans top sides .. thanks to the intiative of AIK’s Agent12 The FIFA World Cup 2026 is around the corner, but Nigerian talented youngster, Zadok Yohanna, is subject of global transfer news for his on the …
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To celebrate their historic ninth Nigerian title, Rangers International, will on Tuesday, June 2, embark on a trophy parade, to showcase the Nigeria Premier Football League trophy to fans and stakeholders. Against all odds, the Enugu side claimed a famous 2-1 victory on the road at Ikorodu City on the …
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By Ojeikere Aikhoje With a record N80 million total prize purse for the 2026 edition and N40 million won by champions, Okoroma United, Bayelsa State’s Prosperity Cup has evolved from a community football initiative into one of Nigeria’s fastest-growing sports properties. Okoroma United’s N40 million prize money is a record …
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Impact man, Ahmed Musa, celebrating one of his goals this season Nigeria’s foremost independent football awards platform, the League Bloggers Awards (LBA), will honour former Super Eagles captain Ahmed Musa at its 2026 ceremony celebrating outstanding players and coaches from the 2025/26 season. Musa, who currently serves as both General …
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Abuja will be home to cyclists from Africa from May 9 through 17, as the 2026 Confederation of African Cycling double championships; 3rd Para-Track and 12th Track African Championships begin. The Moshood Abiola National Stadium Velodrome is venue for both competitions, according to the Cycling Federation of Nigeria. Secretary …
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By OJEIKERE AIKHOJE Ikorodu City players celebrating their Lagos FA Cup title Ikorodu City FC’s recent triumph in the 2026 Lagos FA Cup, securing their third title in four years does more than underline their dominance on the pitch. A 1-0 victory was all Ikorodu needed to defeat G12, while …
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Chairman of the National Sports Commission, Shehu Dikko, has stated that intellectual property is critical in boosting the evolution of the sports economy, in Nigeria. Dikko stated this while delivering the keynote address at the 2026 World Intellectual Property Day celebration in Abuja, on Monday, powered by the World …
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Vice President, Kashim Shettima and other dignitaries at the NIPR Week in Kaduna It is rare for a sub-national entity to dominate national attention across multiple sectors in a single week with such clarity and impact. Yet Kaduna State achieved exactly that, bridging public relations, governance discourse, and football in …
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