By OJEIKERE AIKHOJE When the European Union congratulated Spain’s national team on winning the 2026 FIFA World Cup on its official X Account and sent the message “Enhorabuena, Espana. You played an excellent #FIFAWorldCup 2026, from start to finish. Thank you for inspiring Europe and for bringing the trophy back …
Read More »SPORTS BUSINESS REVIEW: How a goal delivered the 2026 FIFA World Cup & PR for Under Armour
By OJEIKERE AIKHOJE When Ferran Torres struck the goal that delivered Spain the 2026 FIFA World Cup, history recorded a footballing triumph as it was their first since the 2010 World Cup, in South Africa. However, beyond the celebrations for Spain, another winner emerged quietly: Under Armour. The goal was …
Read More »Ilechukwu, Nwobodo lead Rangers’ sweep at 2026 League Bloggers Awards
Rangers International’s dream season hit another high on Wednesday night as head coach Fidelis Ilechukwu and captain Chidiebere Nwobodo headlined the club’s dominance at the 2026 League Bloggers Awards (LBA) in Lagos. Fresh from a campaign that re-established the Enugu club as a major force in the Nigeria Premier Football …
Read More »Scottish FA Signs Multi-Year Partnership With Pepsi Max
The Scottish FA has announced a new five-year partnership with PepsiCo and Pepsi MAX®, officially becoming the soft drinks partner of the Scotland Men’s and Women’s national teams. The partnership, which will run until end of July 2030, sees Pepsi MAX also secure pourage rights at Barclays Hampden, ensuring a …
Read More »NPFL 2025/26 Front-Of-Shirt Sponsorship Report: Which sector dominated the shirts?
By OJEIKERE AIKHOJE Betting brands maintained their dominance of front-of-jersey sponsorship landscape in the2025/25 Nigeria Premier Football League, according to findings by authoritative sports business publication, SPORTBUSINESS+Brands magazine. Despite the reduction from six betting brands in the 2024/25 season season (Bet9ja, IXBET, Stake, SUNBETH, BetKing and 22Bet) to four in …
Read More »The incredible story of how supporters of Sweden’s AIK Fotboll created the Agent12 initiative and raised funds for transfer of talented Nigerian youngster, Zadok Yohanna to the club
By OJEIKERE AIKHOJE Zadok Yohanna.. the kid sensation who is wanted by some of Europeans top sides .. thanks to the intiative of AIK’s Agent12 The FIFA World Cup 2026 is around the corner, but Nigerian talented youngster, Zadok Yohanna, is subject of global transfer news for his on the …
Read More »Rangers set for Tuesday’s Trophy Parade to celebrate historic ninth Nigerian title
To celebrate their historic ninth Nigerian title, Rangers International, will on Tuesday, June 2, embark on a trophy parade, to showcase the Nigeria Premier Football League trophy to fans and stakeholders. Against all odds, the Enugu side claimed a famous 2-1 victory on the road at Ikorodu City on the …
Read More »Sports Business Review: Premium Trust Bank, others transform Bayelsa’s Prosperity Cup into Premium Sports Property
By Ojeikere Aikhoje With a record N80 million total prize purse for the 2026 edition and N40 million won by champions, Okoroma United, Bayelsa State’s Prosperity Cup has evolved from a community football initiative into one of Nigeria’s fastest-growing sports properties. Okoroma United’s N40 million prize money is a record …
Read More »Ahmed Musa to get special honours at League Bloggers Awards 2026
Impact man, Ahmed Musa, celebrating one of his goals this season Nigeria’s foremost independent football awards platform, the League Bloggers Awards (LBA), will honour former Super Eagles captain Ahmed Musa at its 2026 ceremony celebrating outstanding players and coaches from the 2025/26 season. Musa, who currently serves as both General …
Read More »Abuja takes centrestage for 2026 CAC Para-Track & Track African Championships
Abuja will be home to cyclists from Africa from May 9 through 17, as the 2026 Confederation of African Cycling double championships; 3rd Para-Track and 12th Track African Championships begin. The Moshood Abiola National Stadium Velodrome is venue for both competitions, according to the Cycling Federation of Nigeria. Secretary …
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