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Since receiving my email from Sporting Lagos during the week confirming venue of Saturday’s Town Hall, I’ve since concluded all I need to do and prepare to attend the Town Hall “somewhere on the Island.”
Others who received the email already know “where on the island.” Don’t worry, I will write about this again, so you get to know all the gist.
It’s no longer news that Sporting Lagos will spend another season in the second tier Nigeria National League, but the team continues to work hard both on-the-pitch and off-on-pitch.
The progress of young academy goalkeeper, Ebenezer Harcourt, is brilliant news as he is seen as the future of the goalkeeping department by Super Eagles, Head Coach, Eric Chelle.
Foe those who don’t know, Harcourt made his international debut against Congo and the Championship of African Nations and kept clean slate.
Harcourt is now a Nigerian project and Sporting Lagos must ensure he is properly developed.
Good news for the new season!
Off-The-Pitch
Focus here is off-the-pitch and I am excited about how the club has been intentional about digital progress for fan engagement.
By the way, I am a crazy about Fan ENGAGEMENT and write a column on Fan Engagement for sportbusinessbrand.com as well as SportBusiness+Brand Magazine.
From using matchday data properly, Sporting Lagos, has effectively reached out to fans consistently.
This same strategy has been used to reach out to fans to attend fan events. This is real fan engagement!
Imagine a scenario where you get to know of the club’s plans for the new season and your chance to ask questions.
The, the opportunity to be around other fans and meet the club’s owner. It’s invaluable experience that brings fans closer to the club.
Sadly, clubs in the elite Nigeria Premier Football League are yet to understand how this works.
Since last season, I have looked around the NPFL and NNL, to see if any team will try to emulate Sporting Lagos’s email strategy. Till date, non has considered this.
Elsewhere, innovative clubs see this as a strong tool for fan engagement as it gives you direct access to fans.
By leveraging email marketing, football clubs can strengthen their relationships with fans, promote events, and increase overall engagement.
Benefits
Let’s consider a few benefits of email marketing and how football clubs leverage email marketing:
- Fan engagement by sending out personalized content, promotions.
- Direct communication with fans
- Build loyalty
- Drives revenue.
- Share exclusive news
- Promote merchandise and tickets
- Provide matchday information,
- Foster a sense of community.
- Enhance overall digital presence and brand identity, extending their reach beyond the stadium
Evaluation
Evaluation becomes easy with email marketing so as to track and measure success of campaigns. At the end, the clubs is able to know what works and what doesn’t, enabling them to refine their strategies over time.
Conclusion
Email marketing isn’t going away and, as such, football clubs should strive to get as much out of it as possible.
With a well-planned email marketing strategy, football clubs can strengthen their relationships with fans and achieve greater success both on and off the field.
