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… _Flour Mills of Nigeria Plc also wins Marketing Director, Media Manager and Pasta Brand of the Year awards
Golden Penny Semovita, one of the flagship brands of Flour Mills of Nigeria Plc (FMN), has emerged Brand of the Year at the 2026 Brand Journalists Association of Nigeria (BJAN) Marketing Awards, in recognition of its outstanding contributions to the Nigerian consumer market and its commitment to product quality, innovation, brand development and consumer satisfaction.
The recognition was presented at the 2026 Annual Brands and Marketing Conference and Awards organised by the Brand Journalists Association of Nigeria (BJAN), held on Friday, November 6, 2026, at the Luxury Event Centre, Alausa, Ikeja, Lagos.
The awards ceremony brought together leading marketing professionals, brand custodians, business executives, industry analysts and other stakeholders to celebrate excellence in brand building and marketing communications while examining emerging developments shaping Nigeria’s business and advertising landscape.
Beyond the recognition for Golden Penny Semovita, Flour Mills of Nigeria Plc recorded a remarkable outing at the awards, securing additional honours across key marketing and brand management categories.
The other award recipients from the company include Ilyas Kazeem, who received Marketing Director of the Year (FMCG); Omoefe Owhorakpo, who was named Media Manager of the Year; and Golden Penny Pasta, which emerged Pasta Brand of the Year.
The multiple recognitions underscore FMN’s presence in Nigeria’s fast-moving consumer goods sector and highlight the contributions of its brands and marketing professionals to the development and strengthening of consumer brands.
The Brand of the Year award presented to Golden Penny Semovita followed what BJAN described as a rigorous selection and evaluation process. The association noted that the recognition reflects the brand’s achievements in product and service quality, innovation, brand development, market leadership and sustained commitment to consumers and customers.
The award also acknowledges the strides made by Flour Mills of Nigeria Plc in building and strengthening successful brands while contributing to the growth and development of the Nigerian economy.
For Golden Penny Semovita, the recognition represents an important industry endorsement of its position in Nigeria’s food and consumer market. It further highlights the importance of consistent product quality, consumer confidence and effective brand development in sustaining relevance in an increasingly competitive FMCG landscape.
Similarly, the individual awards received by Ilyas Kazeem and Omoefe Owhorakpo recognise professional contributions in marketing leadership and media management, respectively, highlighting the role of strategic marketing and effective media engagement in building and sustaining successful brands.
The awards came against the backdrop of conversations at the BJAN conference on the changing dynamics of advertising and marketing communications, particularly the growing influence of artificial intelligence.
The conference, themed “Advertising in Nigeria & AI: Who Needs Creative Agencies?”, featured renowned advertising practitioner and Group Chief Executive Officer of Prima Garnet Africa, Mr. ‘Lolu Akinwunmi, as keynote speaker.
Akinwunmi, who has spent more than four decades in the advertising industry, challenged advertising agencies and marketing communications professionals to continually reinvent themselves and demonstrate measurable value as artificial intelligence transforms the industry.
He highlighted the growing capabilities of AI-powered applications in areas traditionally associated with advertising agencies, including consumer research, creative development, copywriting and strategic analysis.
According to him, the changing marketing environment requires agencies and industry professionals to demonstrate greater strategic thinking, consumer understanding, professional judgement and the ability to deliver measurable business outcomes.
His address reinforced the importance of innovation, adaptability and value creation in building sustainable brands in an increasingly technology-driven marketplace.
For Flour Mills of Nigeria Plc, the multiple recognitions at the 2026 BJAN Marketing Awards represent a significant achievement, celebrating both the strength of its consumer brands and the contributions of the professionals responsible for driving their growth and market presence.
As the industry continues to respond to changing consumer expectations, technological advancements and increasing market competition, the recognition provides another opportunity to celebrate the achievements of Flour Mills of Nigeria Plc and its commitment to building brands that remain relevant to Nigerian consumers.
