Golden Penny, a trusted name in the Nigerian fast moving consumer goods industry is thrilled to announce the relaunch of its renowned Spread brand, ushering in a remarkable improvement in taste, versatility and nutritional value. As a household name, the brand is passionate and firm about its commitment to offering …
Read More »Sporting Lagos, Akwa United get Naija Super 8 Wild Cards
Sporting Lagos and Akwa United have emerged as first and second Wild Cards candidates for the innovative NaijaSuper 8 tournament, in Lagos. Both clubs were announced as Wild Cards entries during the draws in Lagos. Sporting Lagos, a two-year old in Nigeria’s commercial centre, Lagos, campaigns in the second …
Read More »LaLiga launches its first official online shop in partnership with Fanatics
LaLiga fans from all over the world will be able to buy officially licensed shirts, training gear and accessories from the e-commerce site. LaLiga launches its first ever official online shop with Fanatics, a digital sports platform and global leader in licensed sports merchandise, as part of a …
Read More »Domino’s Pizza Smallie Is Back With A Storm, Now With Pepsi: Unleashing the Tasty Tempest in Lagos
Get ready, Lagosians, because Domino’s Pizza is back with a bang! The long-awaited Smallie Pizza has made its triumphant return, and to celebrate, Domino’s Pizza embarked on an exhilarating experiential road storming activation. With free Smallie pizzas and refreshing Pepsi in tow, the Domino’s team took to the streets …
Read More »FC Bayern and LAFC form j/v business to develop and sell players
German champions, Bayern Munich, have formed a partnership with Major League Soccer champions, LAFC, to identify and develop young talent for their own teams but also for the international market. The player development business will be operated through a new joint venture company – Red&Gold Football – …
Read More »National Sports Festival…from Lagos ’73 to Delta 2022
At the end of the Nigeria Civil War in 1970, the unity of the country was seriously threatened. The then Head of State, General Yakubu Gowon, initiated the National Sports Festival in 1973 as a platform to bring together youths from all parts of the country to compete, …
Read More »World PR DAY: APRA President, Badejo-Okusanya, charges practitioners to boost value of PR
President of the Africa Public Relations Association (APRA), Yomi Badejo-Okusanya, has charged Public Relations practitioners to enhance the value of the profession. Badejo-Okusanya, who is also Group Managing Director of CMC Connect, a PR firm based in Lagos, stated this in a statement to celebrate the second World …
Read More »LaLiga and Banco Santander to end sponsorship
Spanish multinational financial services company, Banco Santander, will cease to be the main sponsor of LaLaiga, but will continue to be involved in it, sportbusinessbrand.com can reveal. In the coming weeks, LaLiga will announce important new developments for the 2023/24 season and beyond. The termination of the …
Read More »German Football League to launch Common Ground project in Nigeria
The German Football League will on Saturday, July 9, launch a community initiative, Common Ground, in Nigeria, to promote personal development and active participation in society by young people. sportbusinessbrand.com gathered that the launch of the initiative will coincide with the inauguration …
Read More »Okocha lights up Ojokoro
Celebrity Brand Ambassador and former Super Eagles captain, Austin Jay Jay Okocha, was the cynosure of all eyes at Ijaiye-Ojokoro, a Lagos suburb, on Sunday. It was a surprise for the community as the former Nigerian star came unannounced to shoot an advert/documentary and featured in …
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