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  Lagos takes centrestage in the EuromatchNPFL this Wednesday with the rescheduled clash between Sporting Lagos and Ikorodu City. The promotion of Sporting Lagos and Inter Lagos from the second tier Nigeria National League has boosted the quality of the Lagos ties. It is a battle for the ownership of …

    Premier League side, Newcastle United, has taken its commercial assets to new heights with a landmark deal with one of the most recognisable brands on the planet, Coca-Cola, as it unlocks fresh opportunities to connect with the club’s global fanbase and a new generation of consumers. Both brands …

    Kingdom Osayi (left) and Akpan Udoh (left) Nigeria-born goalkeepers Akpan David Udoh and Kingdom Osayi have switched international allegiance to Uganda after being identified by the Uganda Football Federation as part of the country’s latest recruitment drive. FUFA is targeting players with Ugandan roots around the world as …

 BY ABRAHAM JOSEPH, Correspondent Barau FC remains at the top of the EuroMatch Nigeria Premier Football League table after an eventful Matchday 6 that produced several important results across the country. The Kano side began match day six at the summit and retained their position after a 1–1 draw with …

Cristiano Ronaldo – Image: Reuters/Hamad I Mohammed Portuguese football star Cristiano Ronaldo is reportedly part of a consortium in talks to buy a stake in Saudi Arabian club Al Nassr from the Public Investment Fund. The group includes RedBird Capital Partners CEO Gerry Cardinale, former Al Nassr president Ibrahim Al …

STRAUSS will become UEFA’s first-ever refereeing partner German brand, STRAUSS, will become the first-ever official partner of UEFA refereeing, with its brand integrated across a range of refereeing activities and competitions. STRAUSS, a leading brand for workwear, safety equipment and work-wearables, will be dedicated to supporting and developing refereeing across …

Turkish Airlines has announced a record sponsorship deal with Premier League side, Liverpool, that make it main sponsor from June 1, 2027, appearing on the front of the men’s, women’s and academy shirts. The announcement marks the next chapter in Liverpool FC’s commercial history and will represent the first change …

Union Bank of Nigeria Plc, AIICO Multishield, Checkers Custard and other leading corporate organisations have thrown their weight behind the fifth edition of Cycling Lagos, an initiative promoting cycling, environmental sustainability and responsible waste management. The growing corporate support is expected to further strengthen the 2026 edition of the event, …

    The Eunisell sponsorship journey kicked off in 2015    As the EuromatchNPFL continues this weekend, SportBusiness and Brands celebrates Eunisell’s 11th unmatched season in the Nigeria Premier Football League. It is a record that has made West Africa’s leading chemical and specialty fluid management company, Eunisell one of …

Twelve times Swedish champions, Djurgården have completed the signing of Boreham Wood forward, Abdul Oluwatosin Abdulmalik, for a National League record initial fee of £1.5 million to erase Jamie Vardy’s record. Born in London, he is of Nigerian descent. Abdumalik’s transfer eclipses the previous National League record, set in 2012 …