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By OJEIKERE AIKHOJE
A trophy parade primarily serves as a powerful promotional tool for community engagement, fostering pride and unity, especially after a significant achievement.
It is designed as a family-friendly celebration.
In a country like Nigeria where clubs have repeatedly failed to maximize the power of community engagement to connect with fans, Friday’s Remo Stars Trophy Parade within Remoland can bring a community together.
This is coming after Remo Stars were crowned champions of the 2024/25 NPFL Season.
Top football club brands in Europe like Manchester City and Liverpool have effectively used Trophy Parades to improve connection with their immediate communities.
Newcastle United is already planning a Trophy Prade to celebrate its Carabao Cup success.
Remoland
Everything new starts one day, so this presents a first-time opportunity for Remo Stars to develop the brand locally.
Winning helps to boost brands which explains why the NPFL success comes as a massive advantage to the club.
Remoland is situated in the Ogun East Senatorial District, in South-Western part of Nigeria.
It has three out of the 20 Local Governments in Ogun State.
It is bounded in the North-East by Ijebu North Local Government of Ogun State and Ago-Iwoye towns. It is also bounded in the North by Obafemi Owode Local Government of Ogun State with Owode Egba and Obafemi town.
It has boundary with Ikorodu Local Government in the South-West with Agbowa-Ikosi towns and Ikorodu towns and has boundary in the East by Odogbolu Local Government of Ogun State with places like Ijesa-Ijebu, Odogbolu and Ayepe as boundary mates.
Timing
A statement from the Remo Stars confirmed 9:00am as start time and this will last for over three hours; a brilliant opportunity to reach out to fans who have never seen the team play.
Buzz
Moreover, it presents a unique marketing opportunity for the brand to worm its way into the hearts of the people: young and old.
The attention of football content creators focused on the success of Remo Stars has created a buzz with earned positive media attention that will outshine any campaign by the Ogun State Ministry of Culture and Tourism.
Here’s how the trophy parade can enhance community engagement and attract attention beyond the state:
- Celebration and Unity:
A parade provides a public spectacle where Remo community members can come together to celebrate a shared achievement, fostering a sense of unity and belonging.
- Pride and Identity:
The parade showcases the achievements of the Remo community and its representatives, bolstering pride and a strong sense of local identity.
- Community Building:
The event creates an opportunity for various community members to interact and bond, strengthening social connections.
- Positive Media Coverage:
The parade can generate positive media coverage, further amplifying the community’s achievements and attracting further interest and support.
- Tourism and Economic Benefits:
If the parade attracts a large crowd, it can generate tourism and economic benefits for the area.
Routes Of Celebration
- START: Our Saviour’s Anglican Church
- Aiyepe Junction
- Gateway International Stadium, Sagamu
- Isale Oko
- Ita Oba
- Ijoku Road
- Akarigbo Palace
- Remo Secondary School
- Sagamu/Iperu Road
- Iperu/Ilishan Road
- Ilishan Roundabout
- Obafemi Awolowo Avenue
- END: Remo Stars Stadium, Ikenne
Expectedly, the parade will bring thousands of inhabitants together to celebrate the team’s success and community pride.
With its ability to attract enthusiastic inhabitants, The Trophy Parade, will have new visitor to the Remo Stars Sports Institute, where it will end.
There should activities to engaged newly recruited fans and turn them to guests for repeat visit when the new season resumes.
Expected Result
- Recruit new fans
- Retain old fans
- Establish a stronger connection with Remo community.
- Improve brand awareness about Remo Stars.
- Improve brand awareness about the NPFL.
- Create easily identifiable stars in the team.
- For students of Remo Secondary School, it will be an unforgettable experience.
About Ojeikere Aikhoje
With over 30 years’ experience, Ojeikere Aikhoje, is a leading Nigeria Premier Football League Journalist/Researcher as well as Fan Engagement and Sports Geography Expert, who has worked on the connection between Sports and Geography.
Aikhoje manages Lagos based Sports Marketing Agency: www.matchroom.com.ng and is Founder of MatchRoom Football Business Institute.
He led the MatchRoom Research Team that presented the first-ever NPFL “Sponsorship and Brand” Report to GTI, Strategic Partner to the NPFL and has been actively repositioning and improving the brand.
As part of his organization’s Corporate Social Responsibility programmes; he mentors students from Caleb University, Imota, Ogun State, who are majoring in Public Relations and Sports Journalism.
