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Manchester United and Coca-Cola are set work closely together to bring fans even closer to the club through engaging activations, digital content and community-driven initiatives – all designed to create memorable experiences for our fans across the UK and Europe, following the announcement of a new three-year partnership.
The Coca-Cola Company will serve as the club’s Official Carbonated Soft Drinks Partner in the United Kingdom and Europe.
The partnership will see Coca-Cola headline across matchdays and fan experiences. The agreement includes pouring rights for Coca-Cola, Coca-Cola Zero, Diet Coke, Fanta, Fanta Zero, Sprite, Sprite Zero, Dr Pepper and Dr Pepper Zero across the stadium.
Marc Armstrong, Chief Business Officer at Manchester United, said: “Coca-Cola and Manchester United are two of the world’s most iconic brands, each with a proud history of bringing people together.
“We are forming a partnership that will go beyond matchday refreshments at Old Trafford – creating engaging and memorable experiences that connect our fans to the club in fresh and impactful ways.”
Elodie Peribere, Senior Marketing Director, Coca-Cola, said: “Manchester United is one of the most iconic clubs in world football, with a legacy of greatness and a fanbase that spans generations.
“We’re proud to partner with the club to deliver uplifting and refreshing experiences for supporters through our leading carbonated brand, Coca-Cola.”
his partnership also complements Coca-Cola’s ongoing league-wide agreement with the Premier League and further reinforces its commitment to connecting with football fans in meaningful ways.
