Sports Business Brand Latest Brand News, Sports, Entertainment, Marketing, Sponsorships
Managing Director of Premium Trust Bank, Mr Emmanuel Emefienim, has revealed that the bank is delighted to be a major contributor to national development since inception in 2022.
Emefienim made this assertion while speaking to sportbusinessbrand.com after the finals of the 2025 Bayelsa State Governor’s Cup, won by Eternal Grace Ministry, in Yenagoa, the state capital, on Friday,
Managing Director of Premium Trust Bank, Mr Emmanuel Emefienim
Premium Trust Bank was Lead Sponsor of the competition which is Nigeria’s biggest grassroots tournament.
Interestingly, with increased prize money it also becomes the biggest in terms of prize money offered winners and runners up.
“Our involvement is more of CSR. We are big when it comes to sports and this goes beyond brand awareness.
“Sponsoring the Prosperity Cup is our own way of contributing to national development. It is expensive but we are giving back to the society to support what government is doing”, he said.
Impressed at the performance of teams in both finals and presence of passionate youths who watched the finals to support their favourite teams, he reiterated the importance of engaging youths to get them to discover their talents and be the best.
In his words: “It is important to engage our youths through sports. It’s something we are passionate about. We want them to discover their talents and be the best. It’s important to encourage our youths through sports.
“We are just back from the Gateway Games National Sports Festival, in Ogun State and now discussing with the next host, Enugu State.”
In addition, he applauded Bayelsa State for organizing a great event.
“For us as Lead Sponsor, we are excited with the progress of the competition. We were here last year and happy with the level of improvement.”
The bank is already leading with innovation with awards as Nigeria’s fastest growing bank.
Premium Trust Bank and Sports
Since its inception, Premium Trust Bank has been intentional about sports development in the country.
From sponsoring elite athletes like Tobi Amusan and Efe Brume, the bank has sponsored marathon races in Lagos and Abuja.
As part of the deliberate efforts of PremiumTrust Bank to further strengthen its commitment to youth and sports development in Nigeria, the Bank signed a partnership deal with the Nigerian Football Federation (NFF) in Abuja to drive football development in Nigeria.
According to the landmark deal, the Bank also becomes the official banking partner of the NFF and all Nigerian national teams.
This strategic partnership underscores PremiumTrust Bank’s vision of fostering growth and empowerment for individuals, businesses, and communities across Nigeria. By supporting the Nation’s football landscape, the bank aims to provide a platform for young talents to excel exceptionally and contribute to the country’s sporting glory.
The brand backed the inaugural Niger Delta Sports Festival and was Lead Sponsor of the Gateway Games National Sports Festival. Before the Gateway games, Premium Trust Bank sponsored the last National Sports Festival, in Delta State.
In Bayelsa State, the Governor’s Cup tagged Prosperity Cup has enjoyed the backing of Premium Trust Bank as Lead Sponsor.
Finalists in the 2035 edition were excited with increased prize money courtesy of Premium Trust Bank.
About Premium Trust Bank
PremiumTrust Bank kicked off its operations in April 2022 with a solid front in the three major economic bulwarks in Nigeria viz Abuja, Lagos and Port Harcourt.
We are already spreading our tentacles in the macro and micro sectors of the economy in both the public and private sectors. The emergence of PremiumTrust Bank converged a team of visionary leaders with a rich diversity of expertise and an average experience of over 25 years.
Our state of the art edifices, cultured staff, and premium products & services deliver exceptional customer banking experience and satisfaction. Licensed as a Commercial Bank, PremiumTrust Bank is poised to be the preferred bank by 2027 and a leading voice in consumer banking in Africa by 2032.
At PremiumTrust Bank, we strive for a high level of corporate governance through complete compliance with all relevant legislation, codes, principles, and practices governing post-consolidation banking in Nigeria.This compliance is strategic to ensuring transparency and trust from our investors, customers, and other stakeholders.
The diversity of our board composition and independent auditing/monitoring of policies roots deeply into the framework of measures instituted to ensure unbiased governance and lay the foundation for a culture of transparency and growth. Our governance framework ensures clearly defined, periodic evaluation systems to ensure appropriately discharged duties and conformance with regulatory requirements and acceptable risk.
