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SPORTS BUSINESS REVIEW
Director-General of the National Sports Commission, Bukola Olopade, speaking at a World Press Conference during the Gateway Games.
By OJEIKERE AIKHOJE
It’s time for the closing ceremony of the Gateway Games 2024, which unarguable enters the record books as the best organized and festival with the largest number of brands as sponsors/partners.
Sponsorship is the engine that leads to the success of global multi-sports games like the Olympics Games (Winter or Summer), Asian Games, European championships and All-African Games.
Back home the situation is not different as multiple brands have made bold presence to give the 22nd National Sports Festival a good identity from the sponsorship perspective.
The Gateway Games has now set a record as the National Sports Festival with the largest presence of sponsoring/partnering brands.
For brands, the Gateway Games present one of the best opportunities to reach not only the minds of consumers, but above all their hearts.
Across all sectors, the prestigious list includes Nigerian brands and multinationals.
All sponsoring brands and partners identify sport as a veritable tool for unity, youth cohesion and community development.
With Premium Trust Bank as Lead sponsor and bet9ja as Silver sponsor, the Gateway Games also has Bronze Partners and Other partners. sportbusinessbrand.com takes a look at the impressive brands at make the Gateway Games special.
Lead Sponsor
Nigeria’s fastest growing bank, Premium Trust Bank, proudly occupies a significant position as Lead Sponsor.
The innovative bank remains committed to growing the event after playing similar role at the last festival hosted by the Delta State capital, Asaba.
Interestingly, it is properly leveraging the sponsorship and opened its Abeokuta branch on the eve of the Games.
SILVER PARTNER
Bet9ja
Bet9ja is Nigeria’s leading sports betting and gaming platform, offering exciting and responsible entertainment to millions of users nationwide.
With a strong focus on innovation, community engagement, and youth empowerment, Bet9ja continues to shape the future of sports and technology in Nigeria.
As a proud sponsor of the Ogun Sports Festival 2024, Bet9ja is dedicated to fostering talent, promoting unity, and celebrating the spirit of competition across the state.
Learn more: Learn more: https://www.bet9ja.com
BRONZE PARTNERS
FirstBank of Nigeria
FirstBank of Nigeria is a leading financial institution with over 130 years of trusted service.
Dedicated to growth, innovation, and community impact, FirstBank champions financial inclusion across Africa.
As a proud partner of the Ogun Sports Festival 2024, the bank supports youth development, unity, and progress through sports.
Learn more: Learn more: https://www.firstbanknigeria.com
Lafarge Africa
Lafarge Africa is a leading building solutions company committed to sustainability, innovation, and nation-building through infrastructure. With a strong presence in Nigeria, Lafarge supports community development and environmental responsibility.
As a proud partner of the Ogun Sports Festival 2024, Lafarge promotes unity, youth empowerment, and healthy living through sports.
Learn more: Learn more: https://www.lafarge.com.ng
Spin Designs
Spin Designs is a top-tier Nigerian creative agency known for crafting innovative brand identities and digital experiences. As the official design and development partner for the Gateway Games 2024 website, Spin Designs played a key role in shaping the festival’s online presence.
The agency continues to support youth engagement and national pride through design.
Learn more: Learn more: https://spindesigns.io/
Mikano International Limited
Mikano International Limited is a leading provider of power solutions, construction equipment, and industrial services in Nigeria.
Known for quality, reliability, and innovation, Mikano plays a vital role in powering industries and communities.
As a proud partner of the Ogun Sports Festival 2024, Mikano supports youth development, energy, and excellence through sports.
Learn more: Learn more: https://www.mikano-intl.com
Wema Bank
Wema Bank is a trailblazing financial institution in Nigeria, known for innovation and customer-centric digital banking through platforms like ALAT.
With a strong commitment to empowerment and inclusion, Wema Bank supports economic growth and community development.
As a proud partner of the Ogun Sports Festival 2024, the bank promotes youth engagement, unity, and excellence through sports.
Learn more: Learn more: https://www.wemabank.com
HITECH Construction Company Nigeria Limited
HITECH Construction Company Nigeria Limited is a leading engineering and infrastructure firm, renowned for delivering world-class roads, bridges, and urban development projects across Nigeria.
With a commitment to excellence, innovation, and national growth, HITECH builds the foundations of progress. As a proud partner of the Ogun Sports Festival 2024,
HITECH supports unity, development, and youth empowerment through sports.
Learn more: Learn more: https://www.hitech.com.ng
Craneburg Nigeria
Craneburg Nigeria is a top construction company delivering quality infrastructure across Nigeria.
Known for excellence and innovation, Craneburg builds roads, bridges, and urban projects that drive national growth.
As a proud partner of the Ogun Sports Festival 2024, Craneburg supports youth development and unity through sports.
Learn more: Learn more: https://www.craneburg.com
TGI Group
TGI Group is a leading investment company with over 100 brands across Africa and beyond.
Focused on value creation and sustainability, TGI drives inclusive growth and community development.
As a proud partner of the Ogun Sports Festival 2024, TGI supports youth empowerment and unity through sports.
Learn more: Learn more: https://www.clicktgi.net
Noughtaegis
Noughtaegis is a cybersecurity company based in Ogun State, focused on digital safety and resilience.
As a proud partner of the Ogun Sports Festival 2024, it supports youth empowerment through tech and sports.
Learn more: Learn more: https://www.noughtaegis.com
OTHER PARTNERS
CCECC Nigeria
CCECC Nigeria is a leading infrastructure company known for building key rail and road projects across Nigeria.
Committed to community development and innovation, CCECC supports youth empowerment and unity as a proud partner of the Ogun Sports Festival 2024.
Learn more: Learn more: https://www.ccecc.com.cn
GB Foods Nigeria
GB Foods Nigeria is a trusted food manufacturer known for popular local brands and quality products.
Committed to community growth and sustainability, GB Foods supports youth and unity as a proud partner of the Ogun Sports Festival 2024.
Learn more: Learn more: https://www.thegbfoods.com/geographies/nigeria/
Devcent Tech Education
Devcent Tech Education is a leading platform equipping the next generation of tech talent with in-demand skills in design, development, and digital innovation.
Through hands-on training, mentorship, and real-world projects, Devcent empowers students to build impactful careers in the tech industry.
As a proud supporter of Ogun Sports Festival 2024, Devcent promotes excellence, creativity, and youth empowerment.
Learn more: Learn more: https://www.devcent.net
OCP Africa
OCP Africa is a leading agricultural company focused on improving food security and sustainable farming across Nigeria and Africa.
Through partnerships and investments, OCP Africa supports farmers with better fertilizer access and modern farming practices.
As a proud partner of the Ogun Sports Festival 2024, the company promotes youth empowerment and growth through sports.
Learn more: Learn more: https://www.ocpafrica.com
Nord Motors
Nord Motors is a Nigerian automotive company producing locally assembled vehicles designed for African roads. Committed to quality and affordability, Nord supports local industry growth.
As a proud partner of the Ogun Sports Festival 2024, Nord promotes youth empowerment through sports.
Learn more: Learn more: https://nordmotion.com
Apple & Pears Ltd
Apple & Pears Ltd is a Nigerian agro-allied company producing soya meal and refined edible oils, including the popular Laziz Pure Vegetable Oil.
Based in Ogun State, the company supports local agriculture and industry.
As a proud partner of the Ogun Sports Festival 2024, Apple & Pears promotes youth empowerment through sports.
Learn more: Learn more: https://www.applepears.com.ng
African Industries Group
African Industries Group is a leading Nigerian manufacturer specializing in steel, chemicals, and construction materials.
With over 50 years of experience, the company supports local industry growth.
As a proud partner of the Ogun Sports Festival 2024, African Industries promotes youth empowerment through sports.
Learn more: Learn more: https://www.africanindustries.com
Nestlé Nigeria
Nestlé Nigeria is a leading food and beverage company known for brands like Maggi, Milo, and Nescafé.
Committed to health and quality, Nestlé supports youth development as a proud partner of the Ogun Sports Festival 2024.
Learn more: Learn more: https://www.nestle-cwa.com
Rite Foods Ltd
Rite Foods Ltd is a Nigerian company known for popular brands like Bigi Drinks and Fearless Energy. Based in Ogun State, they produce quality beverages and snacks.
As a proud partner of the Ogun Sports Festival 2024, Rite Foods supports youth development, creativity, and excellence through sporting and cultural engagements.
Learn more: Learn more: https://www.ritefoodsltd.com
CWAY Group
CWAY Group is a multinational company delivering high-quality beverages and consumer products.
Known for its popular bottled water and drinks, CWAY supports health and well-being.
As a proud supporter of the Ogun Sports Festival 2024, CWAY promotes wellness and youth engagement through sports.
Learn more: Learn more: https://www.cwaygroup.com
Cleopatras Nigeria
Cleopatras Nigeria is a health and wellness company offering premium skincare and personal care products.
With a focus on natural ingredients and sustainability, Cleopatras promotes self-care and confidence.
As a partner of the Ogun Sports Festival 2024, the brand supports youth empowerment and healthy lifestyles.
Learn more: Learn more: https://cleopatras.ng
About Ojeikere Aikhoje
Aikhoje is a seasoned sportsbusiness professional who writes on themes such as Brands, Sponsorship Rights, Hospitality, Industry Executive moves, Gambling, TV ratings, Legal cases in sport as well as major Event bidding and hosting.
Contact the writer at ojeikereaikhoje@gmail.com
