By Bidemi Oluwatobiloba
SportBusinessBrand Staff
Leading energy drink brand, Supa Komando from 7Up Bottling Company will be present to energise boxing and music fans as co-sponsor of the 27th edition of GOtv Boxing Night, Africa’s biggest boxing show, scheduled for December 26, at the Tafawa Balewa Square, Lagos.
Speaking on role of the Supa Komando brand in the sport-music festival, General Manager, Marketing, Seven-Up Bottling Company, Segun Ogunleye, said sport and music are driven by energy, which needs to be refreshed all through the duration of the event and even after.
“There is no doubt that a lot of energy is expended in boxing and music by those directly involved, and by fans watching them. As such, the need to be refreshed exists, and this need is what Supa Komando will meet on a night of great fun from boxing and smashing music,” Ogunleye said.
Conceived as a sport and music festival, the event will feature live musical performances by top Nigerian music artistes.
Supa Komando brings top artistes like Ruger and disc jockey, DJ Xclusive. There will also be performances by Pheelz, the Gongo Aso crooner, 9ice and Chinko Ekun.
The biggest fight of the night is the World Boxing Federation (WBF) featherweight title fight between Nigeria’s Taiwo “Esepor” Agbaje, and Richard Taruc Pumicpic of the Philippines.
In all, there will be six boxing bouts.
About GOtv
GOtv Africa is a paid TV service in Africa owned by broadcaster, MultiChoice.
It mainly consists of African and international programming.
About GOtv Boxing
GOtv Boxing is Nigeria’s leading boxing event sponsored by Pay TV brand, GOtv, to revive boxing in the country.
It debuted in November 2014.
About Supa Komando
Supa Komando is a leading energy drink from the stable of 7UP Bottling Company.