Globally distinguished Nigerian athletes, Tobi Amusan and Ese Brume, have been named brand ambassadors for innovative Nigerian bank, PremiumTrust Bank, brand across all traditional and digital media platforms.
Leading sports marketing agency, Nilayo Sports Management Limited, brokered the deal to see both icons who recently achieved historic milestones at the World Athletics Championships, in Oregon, USA and the Commonwealth Games, in Birmingham, England.
Chief Operating Officer of Nilayo Sports Marketing, Ebidowei Oweife made the announcement on Tuesday.
Speaking on the development, Managing Director & Chief Executive Officer of Premium Trust Bank, Mr. Emmanuel Emefienim said: “We are excited about this brand endorsement deal as we strongly believe that it’s a huge win for young Nigerians.
“As a brand we look out for the welfare of young Nigerians, and we are committed to helping them grow in all their pursuits. Tobi Amusan and Ese Brume as brand ambassadors fits well in this regard.”
The endorsement deal between Tobi Amusan and Ese Brume and the bank will run for three years.
Premium Trust Bank is backing the duo towards their preparation for the Accra 2023 African Games, Budapest 2023 World Athletics Championships and the Paris 2024 Summer Olympics Games.
About Nilayo Sports Marketing Management
Nilayo Sports Marketing is the leading sports management company based in Lagos.
Since opening its office, Nilayo has produced several top sporting events in Nigeria.
PremiumTrust Bank kicked off its operations in April 2022 with a solid front in three major economic bulwarks in Nigeria: Abuja, Lagos and Port-Harcourt, respectively.
The bank is already spreading its tentacles in the macro and micro sectors of the economy in both the public and private sectors.
Licensed as a Commercial Bank, PremiumTrust Bank is poised to be the preferred bank by 2027 and a leading voice in consumer banking in Africa by 2032.