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WWE®, part of TKO Group Holdings (NYSE: TKO) and Paris Saint-Germain, one of the most iconic and globally recognized football clubs in the world, have announced a groundbreaking long-term collaboration to create unforgettable experiences for fans.
The two global powerhouses will utilize their strength in sports and entertainment to explore the first-of-its kind strategic collaboration across multiple areas including original content development, exclusive merchandise and retail collaborations, fan engagement initiatives, community-focused programs, and unique interactions between PSG players and WWE Superstars.
With Paris hosting WWE’s first-ever Premium Live Event in the French capital, tagged Clash in Paris, at La Défense Arena on Sunday, August 31, both brands will look to expand their reach to new and diverse audiences as the relationship begins.
The announcement builds on previous collaborations, including the launch of an exclusive licensed WWE x PSG Legacy Title Belt in March 2025, featuring the club’s iconic colors and official markings.
The WWE x PSG Legacy Title Belt is available globally through Europshop, WWE Shop, Fanatics and the Official PSG Online Store.
“We are excited to collaborate with WWE at such a pivotal time for their business, as Paris welcomes the WWE Universe for its first major Premium Live Event in the city. We aim to collectively unite fans across continents in ways that are authentic and true to each brand.”
Fabien Allègre, Chief Brand Officer, Paris Saint-Germain
