Business

CAF announces Unilever as latest Official Sponsor of TotalEnergies CAF Africa Cup of Nations Côte d’Ivoire 2023

    The Confédération Africaine de Football (“CAF”) has today announced Unilever personal care brands, including Rexona (also known as Shield, Sure), Dove, Dove Men+Care and Axe, as the latest Official Sponsors of its two forthcoming continental championships: the TotalEnergies CAF Africa Cup of Nations Côte d’Ivoire 2023 and TotalEnergies …

Read More »

Javier Tebas highlights brand and internationalization strategy as key pillars to boost leagues’ growth

LALIGA president, Javier Tebas, has listed brand development and a well-crafted international strategy for clubs and competitions targeting sustainable growth. Tebas, who was one of the main interviewees at the 2023 World Football Summit Asia, held in Jeddah, Saudi Arabia made the revelation when asked for his thoughts on the latest football …

Read More »

Akiode, Uwadoka, Salako-Ajulo, others to speak at BJAN’s 2023 Marketing Conference on Dec 15

As Nigerians, especially professionals in the marketing communications industry look forward to the 2023 Marketing Conference of Brand Journalists Association of Nigeria (BJAN), it’s been confirmed that the keynote address will be delivered by Dr. Olajumoke Akiode, convener of Women in Infrastructure Community Africa (WICA) and Director of Research at …

Read More »

SPORT BUSNIESS REVIEW: Afrinvest becomes Rangers’ first shirt sponsor in 10 years 

By Ojeikere Aikhoje, SPORT BUSINESS EDITOR     Leading wealth advisory firm, Afrinvest, has made a significant investment in Nigeria’s football industry with the sponsorship of one of Nigeria’s historic clubs, Enugu Rangers, which is the club’s first front-of-shirt shirt deal in 10 years. Rangers’ last deal was with alcoholic …

Read More »