Business

Concacaf, football’s governing body in North America, Central America and the Caribbean, is at a pivotal moment in its youth engagement strategy, with the Fifa World Cup just weeks away. Indeed, for some Gen Alpha fans, the showpiece in the US, Canada and Mexico represents the first World Cup they …

By Ojeikere Aikhoje With a record N80 million total prize purse for the 2026 edition and N40 million won by champions, Okoroma United, Bayelsa State’s Prosperity Cup has evolved from a community football initiative into one of Nigeria’s fastest-growing sports properties. Okoroma United’s N40 million prize money is a record …

Bayelsa State has reinforced its growing reputation as a major investor in grassroots sports development after the 2026 edition of the Prosperity Cup delivered what is the biggest prize purse in Nigerian grassroots football. Champions Okoroma United walked away with ₦40 million following their triumph in the state-backed tournament, underlining …

Guinness Nigeria Plc has reaffirmed its commitment to sustainable growth, operational efficiency, and corporate transparency following a media engagement session held in Lagos, where the company provided deeper insight into its business performance, governance structure, and long-term strategic direction. During the engagement, the company highlighted key milestones since the start …

  Chairman of the National Sports Commission, Shehu Dikko, has stated that intellectual property is critical in boosting the evolution of the sports economy, in Nigeria. Dikko stated this while delivering the keynote address at the 2026 World Intellectual Property Day celebration in Abuja, on Monday, powered by the World …

  Going Up Innovative Lagos side, Sporting Lagos, celebrated its return to the Nigeria Premier Football League, in style with a picture on its Official X account depicting players as astronauts. With “Going Up” & “Promoted to the 26/27 NPFL”, Sporting’s message was clear! Sporting won away at Osun United …

For the first time since the 2020/21 UEFA Champions League, a Nigerian player, Ademola Lookman, will be on match day duty when the best stars in Europe converge for the semi-final of the biggest club tournament in the world. Lookman’s Atletico Madrid will have to contend with Arsenal in one …

English side, Chelsea Football Club, is set for their first ever official visit to Nigeria, in May, to leverage their passionate fan base with a fan engagement programme that will feature former Super Eagles star and Chelsea legend, Victor Moses. It is an opportunity for club’s passionate fans in Lagos …

FirstBank, the premier bank in West Africa and a leading financial inclusion service provider, has announced its sponsorship of the maiden edition of the Samuel Okwaraji Under 16 Football Championship. The nationwide youth football tournament is organised to honour the late Samuel Okwaraji, one of Nigeria’s most celebrated football legends …

Austin “Jay-Jay” Okocha’s former club, Paris Saint-Germain is offering an unforgettable “Be With Legends” experience to fans. “Be With Legends” brings together Legends and fans for four days in a fully privatised setting in Red & Blue colours. Through this project, Be With Legends aims to offer a new way …