A peak domestic UK TV audience of almost 8 million fans witnessed history at Wembley Stadium on Sunday, as Newcastle United broke a 70-year major domestic trophy wait to clinch the 2025 Carabao Cup, 2-1 over Liverpool. Across Sky Sports Football, Sky Sports Main Event, ITV1 and ITVX an …
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By Ojeikere Aikhoje With the kick off in Brass and Nembe, two Nigerian communities geographically positioned by the Atlantic Ocean, action has resumed in the 2025 Prosperity Cup, Nigeria’s biggest grassroots football tournament. Initially called Restoration Cup and later renamed Prosperity Cup, Bayelsa is stepping up efforts to …
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FirstBank, the premier bank in West Africa and a leading financial inclusion service provider, today marks a significant milestone with the groundbreaking ceremony for its new green-certified Iconic Head Office Building in Eko Atlantic City, Lagos. This ambitious project 40-story building project set to be the tallest building in Nigeria, …
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French luxury fashion house, Louis Vuitton, has announced the signing of the English football sensation, Jude Bellingham, as its newest brand ambassador. Orchestrated by the brand’s menswear creative director, Pharrell Williams, the deal has further solidified Louis Vuitton’s strategic alliance with the world of sports. Louis Vuitton’s commitment to partnering with …
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Remo Stars Head Coach, Daniel Ogunmodede, has described the extension of his contract by the club as “big motivation.” The club signed a new three-year deal that will keep him at the club till the end of the 2026/27 season, via a Tweet on its X Account, on Tuesday. According …
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Sports Business Researcher, Ojeikere Aikhoje, who was at the Town Hall organised by Sporting Lagos, on Saturday, August 10, 2024, reports. Sporting Lagos’ fans created the widely celebrated brand, Happy Corner, which is a special part of its DNA. On a cool Saturday morning in the city of …
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By Ojeikere Aikhoje Agricultural Equipment manufacturers, Nortra Tractors & Equipment, have made an audacious move into Nigeria’s domestic football ecosystem with a N200,000,000 million deal as sleeve sponsor of Nigeria Premier Football League champions, Rangers, in what is the biggest club sponsorship deal ever, in Nigeria. Valued at …
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FirstBank, the iconic financial institution in Nigeria’s financial sector continues to remain on top of its game with the unveiling of a new thematic brand campaign titled “The Giant in You” to boost the giant status in customers and stakeholders, as it celebrates its 130th anniversary. “We believe …
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The UEFA Euro 2024 boasts a roster of global partners and national sponsors, all contributing significantly to the tournament’s revenue. ByAashay Khandelwal The UEFA European Championship, commonly known as the Euros, is a quadrennial international football tournament contested by the men’s national teams of UEFA member associations. Held in Germany across ten …
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It was a parade of cyclists and corporate sponsors/partners such as Samsung, Stanbic IBTC Bank, Nutrify, Cway among others as the city of Lagos witnessed the Cycling Lagos Mini Tour on June 15 in readiness for the highly anticipated 3rd Cycling Lagos event scheduled for Saturday June 29, 2024. …
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