By OJEIKERE AIKHOJE Finance meets football…. Afrinvest team celebrating Rangers’ ninth historic title at their Ikoyi Head Office sportsbusinessbrand.com can exclusively reveal that Afrinvest West Africa, a capital market holding company, will continue its front-of-shirt sponsorship with Nigeria’s record nine-time champions, Rangers International, extending one of the highest profile sponsorships …
Read More »NPFL 2025/26 Front-Of-Shirt Sponsorship Report: Which sector dominated the shirts?
By OJEIKERE AIKHOJE Betting brands maintained their dominance of front-of-jersey sponsorship landscape in the2025/25 Nigeria Premier Football League, according to findings by authoritative sports business publication, SPORTBUSINESS+Brands magazine. Despite the reduction from six betting brands in the 2024/25 season season (Bet9ja, IXBET, Stake, SUNBETH, BetKing and 22Bet) to four in …
Read More »The incredible story of how supporters of Sweden’s AIK Fotboll created the Agent12 initiative and raised funds for transfer of talented Nigerian youngster, Zadok Yohanna to the club
By OJEIKERE AIKHOJE Zadok Yohanna.. the kid sensation who is wanted by some of Europeans top sides .. thanks to the intiative of AIK’s Agent12 The FIFA World Cup 2026 is around the corner, but Nigerian talented youngster, Zadok Yohanna, is subject of global transfer news for his on the …
Read More »How Concacaf is attracting a new generation of fans
Concacaf, football’s governing body in North America, Central America and the Caribbean, is at a pivotal moment in its youth engagement strategy, with the Fifa World Cup just weeks away. Indeed, for some Gen Alpha fans, the showpiece in the US, Canada and Mexico represents the first World Cup they …
Read More »Sports Business Review: Premium Trust Bank, others transform Bayelsa’s Prosperity Cup into Premium Sports Property
By Ojeikere Aikhoje With a record N80 million total prize purse for the 2026 edition and N40 million won by champions, Okoroma United, Bayelsa State’s Prosperity Cup has evolved from a community football initiative into one of Nigeria’s fastest-growing sports properties. Okoroma United’s N40 million prize money is a record …
Read More »Prosperity Cup: Bayelsa sets new benchmark for grassroots football investment as Okoroma United pocket ₦40m prize.
Bayelsa State has reinforced its growing reputation as a major investor in grassroots sports development after the 2026 edition of the Prosperity Cup delivered what is the biggest prize purse in Nigerian grassroots football. Champions Okoroma United walked away with ₦40 million following their triumph in the state-backed tournament, underlining …
Read More »Guinness Nigeria hosts media, highlights growth, governance, business transformation
Guinness Nigeria Plc has reaffirmed its commitment to sustainable growth, operational efficiency, and corporate transparency following a media engagement session held in Lagos, where the company provided deeper insight into its business performance, governance structure, and long-term strategic direction. During the engagement, the company highlighted key milestones since the start …
Read More »Dikko links Intellectual Property to sustainable sports economy growth
Chairman of the National Sports Commission, Shehu Dikko, has stated that intellectual property is critical in boosting the evolution of the sports economy, in Nigeria. Dikko stated this while delivering the keynote address at the 2026 World Intellectual Property Day celebration in Abuja, on Monday, powered by the World …
Read More »How Sporting Lagos celebrated its promotion to NPFL
Going Up Innovative Lagos side, Sporting Lagos, celebrated its return to the Nigeria Premier Football League, in style with a picture on its Official X account depicting players as astronauts. With “Going Up” & “Promoted to the 26/27 NPFL”, Sporting’s message was clear! Sporting won away at Osun United …
Read More »Lookman boosts Nigerian presence in UEFA Champions League
For the first time since the 2020/21 UEFA Champions League, a Nigerian player, Ademola Lookman, will be on match day duty when the best stars in Europe converge for the semi-final of the biggest club tournament in the world. Lookman’s Atletico Madrid will have to contend with Arsenal in one …
Read More »
Sports Business Brand Latest Brand News, Sports, Entertainment, Marketing, Sponsorships