As part of its commitments to promoting sports and developmental initiatives at all levels, First Bank of Nigeria Limited, is partnering organizers of the first of its kind E1 Lagos GP an all-electric powerboat racing championship, set to hold from October 3rd through 5th 2025. Acting Group Head, …
Read More »
From kids to pros, families to fans, the streets came alive with joy, color, and cycling spirit as the Social Ride brought the community together ahead of the 2025 UCI Road World Championships, which begins today, in Kigali. Rwanda continues its history of creating sporting landmarks in the African …
Read More »
(L-R) Barau FC Head Coach, Ladan Bosso, General Manager, Dominic Iorfa, Club Owner, Barau Jibrin, Vice President, Kabiru Baita and President, Shawall Jibrin. Newly promoted Nigeria Premier League side, Barau FC, has added the experienced duo of Alhaji Kabiru Baita and former Nigerian striker, Dominic Iorfa, in strategic positions …
Read More »
First Bank of Nigeria Limited has been announced as official bank partners for the flagship youth engagement program in the Creative Sector by Hit FM, the leading radio station in Cross Rivers state, and organizers of Calabar Entertainment Conference (CEC). CEC has held every year since 2017, and now …
Read More »
From left to right: President, Côte d’Ivoire Athletics Federation, Serge Doh, former Nigerian footballer, Jay-Jay Okocha, former Senegalese basketball player Assane Thiam, French judoka, Clarisse Agbégnénou, and Cameroonian-French professional boxer, Carlos Takam. Former Nigeria and Bolton Wanderers’ captain, Austin Jay-Jay Okocha, has reiterated the need for Africans to invest in …
Read More »
By Ojeikere Aikhoje Indeed, dreams come true! Winter Sports has gained steady rise in Nigeria since the 2018 Winter Olympics, in PyeongChang South Korea, and Nigeria has kicked off preparations for another adventure on ice, in Milan 2026. Since the team returned from South Korea, there has been a deliberate …
Read More »
By Saleh Al-Shaibany Ingo Kutsche/Imago via Reuters Connect Swiss triathlete Jan van Berkel competing in an Ironman event in Dubai. Oman hopes the partnership will boost visitor numbers Five-year deal with tourist ministry Promotes adventure and heritage Race events in Muscat in November Oman has signed a five-year deal …
Read More »
Tanzanian dancer and musician, Chino Kidd (whose real name is Isaya Michael Mtambo), has been confirmed for the Simba Day 2025 celebrations organised by Simba Sports Club. Organised since 2011, Simba Day, is a Simba Day is deliberately packaged as an entertainment spectacle that converts into brand equity. Simba …
Read More »
For decades, Nigeria’s credit system posed significant challenges for small businesses and low-income earners, who often struggled to qualify for loans. Traditional banks demanded collaterals, guarantors, and endless paperwork, effectively shutting out a large portion of the population working in the informal economy. FirstBank’s digital lending model flipped …
Read More »
Ghanaian side, Kumasi Asante Kotoko, claimed the second edition of the Toyota Cup, Moses Mabhida Stadium, in Durban, on Saturday, after defeating South Africa’s Kaizer Chiefs, 3-2 on penalties Young Africans from Tanzania were inaugural winners of the Toyota Cup, in 2024. The match was part of Chiefs’ pe-season …
Read More »
Sports Business Brand Latest Brand News, Sports, Entertainment, Marketing, Sponsorships
