In a landmark moment for Nigerian club football, Ikorodu City Football Club has rewritten the commercial playbook by becoming the first Nigeria Premier Football League team to feature three front-of-shirt sponsors. Ikorodu City now takes to the pitch with global beverage brand, Guinness, as the latest brand, betting and entertainment …
Read More »
Global attention will turn to Lagos as the city becomes the first in Africa to host the all-electric powerboat championship, tagged E1 Lagos GP, from Saturday, October 4 through Sunday, October 5, in what will bring some of the biggest names to Nigeria. LeBron James, Will Smith, Didier Drogba, Tom …
Read More »
FirstBank, the premier West African bank and a leading financial inclusion service provider, is set to introduce tailored financial services for blind, partially sighted, and physically challenged customers across its operations. This initiative is part of FirstBank’s broader continuous commitment to promoting Financial Inclusion and Diversity, which is …
Read More »
Ousmane Dembele’s rise to the top was spectacular! He dropped and bounced back again. Many expected him to grab the headlines in Barcelona, but it happened in PSG. His career experienced a rejuvenation at a time it appeared he was out of contention. Signed for close to 140m Euros by …
Read More »
French side, Paris Saint-Germain, has created a collector’s edition T-shirt to honour Ousmane Dembélé’s achievement as Ballon d’Or winner. Dembele was announced winner of the prestigious award on Monday, making him the first French player to claim the award wearing the famous “red and blue” colours of the club. According …
Read More »
As part of its commitments to promoting sports and developmental initiatives at all levels, First Bank of Nigeria Limited, is partnering organizers of the first of its kind E1 Lagos GP an all-electric powerboat racing championship, set to hold from October 3rd through 5th 2025. Acting Group Head, …
Read More »
From kids to pros, families to fans, the streets came alive with joy, color, and cycling spirit as the Social Ride brought the community together ahead of the 2025 UCI Road World Championships, which begins today, in Kigali. Rwanda continues its history of creating sporting landmarks in the African …
Read More »
(L-R) Barau FC Head Coach, Ladan Bosso, General Manager, Dominic Iorfa, Club Owner, Barau Jibrin, Vice President, Kabiru Baita and President, Shawall Jibrin. Newly promoted Nigeria Premier League side, Barau FC, has added the experienced duo of Alhaji Kabiru Baita and former Nigerian striker, Dominic Iorfa, in strategic positions …
Read More »
First Bank of Nigeria Limited has been announced as official bank partners for the flagship youth engagement program in the Creative Sector by Hit FM, the leading radio station in Cross Rivers state, and organizers of Calabar Entertainment Conference (CEC). CEC has held every year since 2017, and now …
Read More »
From left to right: President, Côte d’Ivoire Athletics Federation, Serge Doh, former Nigerian footballer, Jay-Jay Okocha, former Senegalese basketball player Assane Thiam, French judoka, Clarisse Agbégnénou, and Cameroonian-French professional boxer, Carlos Takam. Former Nigeria and Bolton Wanderers’ captain, Austin Jay-Jay Okocha, has reiterated the need for Africans to invest in …
Read More »
Sports Business Brand Latest Brand News, Sports, Entertainment, Marketing, Sponsorships
