SPORTS BUSINESS REVIEW
Since 1961, First Bank has remain committed to sports sponsorship in Nigeria and has earned the reputation of being a prominent name and powerhouse in corporate sponsorship.
First Bank is sponsor of the Lagos Amateur Open Golf Championship and the event has grown in stature over six decades. Interestingly, the bank’s passion for golf sponsorship has remain unchanged.
Thanks to First Bank’s consistent sponsorship, it has grown to become a must attend for golfers and the greatest showcase of amateur golf, not only in Nigeria, but also in this part of the world.
A long standing commitment to the Lagos Amateur Open Golf Championship is based on its objectives of sponsoring and partnering on initiatives which expand its brand visibility and reach in the areas which matter, whilst also being innovative, creative and dynamic thus bringing distinctive and unique dimensions to the organisation.
The 61st edition of the First Bank sponsored Lagos Amateur Golf Championship will tee-off at the golf section of Ikoyi Club 1938 on Friday, November 18 to Sunday, November 20.
Speaking on the competition, Director, Concierge Sports, Ibukun Obatoyinbo,
said First Bank Lagos Amateur Open Golf Championship has been the premier amateur golf event in West Africa.
“It is notable that some of the top golf professionals within this environment have been participants and past winners of the Championship.
“We are confident that a new set of stars will emerge courtesy of First Bank’s unwavering sponsorship of the Championship. We look forward to an exciting 2022 edition,” he said.
Group Head, Marketing and Corporate Communications, Mrs. Folake Ani-Mumuney, spoke on First Bank’s consistent role in driving development through sports.
“As an institution that is woven into the fabric of the society for nearly 129 years, First Bank has been at the forefront of the growth and development of sports in Nigeria for decades.’’
In his remarks, Golf Captain, Ikoyi Club 1938, Dr. Anthony Oboh said: “It’s our pride and honour to welcome participants to the 61st edition of the First Bank Lagos Amateur Open Golf Championship, the premier amateur golf event in West Africa.”
Brand Profile of Lagos Amateur Golf Championship
The FirstBank Lagos Amateur Open Golf Championship is the longest-running known golf competition sponsorship in this part of the world.
Golf fosters relationship building – there is no place better to build, deepen, and strengthen relationships than on the golf course, which has been enhanced by First Bank.
The championship attracts the best amateur golfers domestically and internationally, having achieved the status of the World Amateur Golf Ranking (WAGR) event, administered by the R&A and USGA.
This status has given the Championship a heightened level of recognition on the world stage as far as amateur golf championships are concerned.
It is now one of the international golf events where all amateur golfers worldwide can participate and amass points to aid their WAGR rankings.
About First Bank
First Bank of Nigeria Limited, is the premier bank in West Africa with its impact woven into the fabric of society.
Since launching in 1894, First Bank has established itself as a brand of strength and dynamism, with the vision to be the leading international banking group in Sub-Saharan Africa.
About Ikoyi Club
Officially established on September 29, 1938, through the merger of the European Club and Lagos Golf Club, the Ikoyi Club 1938 has since metamorphosed from its European only membership into one of the best examples of multiracial clubs in the world with membership drawn worldwide.