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First Bank, a pioneer in the Nigerian banking industry, is once again breaking new ground with the launch of Bluu TV, a revolutionary digital platform that aims to bring world-class entertainment to its customers. To kick off this exciting venture, First Bank is premiering the much-anticipated series, A Heart On The Line, promising viewers an unforgettable experience.
“We are thrilled to introduce Bluu TV to our customers, offering a fresh and innovative way to enjoy premium entertainment right at their fingertips,” said a spokesperson for First Bank. “With Bluu TV, we are bridging the gap between banking and digital entertainment, providing a one-of-a-kind experience for our valued customers.”
First Bank has been a key player in facilitating trade flows between Asia and Europe into Nigeria and other African countries, solidifying its reputation as a leading financial institution with over 130 years of excellence. The bank’s commitment to good corporate governance, strong liquidity position, and promotion of digital payment solutions has set it apart in the industry.
With over 13 million cards issued to customers, First Bank has achieved a significant milestone in Nigeria, demonstrating its dedication to innovation and technological advancement. The bank’s cashless transaction drive has gained momentum, with nearly 23 million active customers registered on digital channels, including the USSD Quick Banking service through the popular *894# Banking code.
First Bank’s unwavering commitment to excellence has earned it international recognition, with a string of prestigious awards including Nigeria’s Best Bank for ESG 2024 and Nigeria’s Best Bank for Corporates 2024 by Euromoney Awards for Excellence. The bank has also been honored as the Best SME Bank in Africa and in Nigeria by The Asian Banker Global Awards, further solidifying its position as a frontrunner in the financial sector.
As First Bank continues to make significant investments in technology, innovation, and transformation, the launch of Bluu TV marks a new chapter in the bank’s journey towards providing unparalleled services to its customers. Stay tuned for more exciting updates and exclusive content on Bluu TV, only from First Bank.
