Italian side, Inter Milan, have unveiled Qatar Airways as their new Official Airline Partner starting this season.
The partnership was unveiled during Inter’s home match against Frosinone, last Sunday, with a San Siro takeover as the stadium’s towers came up in the Qatar Airways colours.
In addition, a cabin crew team welcomed the players and supporters to the ground.
Hospitality areas were kitted in honour of the club’s new partner, with materials and images relating to the airline’s brand.
Fans also enjoyed a never-before-seen 3D video-mapping show on the pitch prior to kick-off.
Inter have been aggressively courting new commercial partnerships in recent times searching for new sources of revenue off the pitch. This has not just been in terms of shirt sponsorship deals, but also other commercial partnerships.