LALIGA: Using unique LALIGA ExtraTime to showcase pioneering trends in football

LALIGA, a global leader in the sports industry and pioneer of the biggest football ecosystem in the world, on Wednesday, April 17, 2024, held its LALIGA Extra Time, in Lagos, an event designed with the objective of sharing the knowledge and best practices of sport and entertainment industry experts at a regional level.

LALIGA has been organising such events under the LALIGA Extra Time umbrella concept all over the world for a number of years now, with the aim of reaching new markets and gaining a better understanding of how the sports industry operates as well as of the main industry players in different parts of the world.

Over the years, the Brand has transformed from a football competition organizer to a Global Player in the Sports and Entertainment Industry

Thanks to its far-reaching ecosystem, the biggest in world football, LALIGA has cemented its position as an industry leader and pioneer in audiovisual innovation, partnerships and digital development.

Desmond Chiji, Country Manager for Nigeria and Ghana at LALIGA, said: “LALIGA Extra Time is a way of connecting, interacting with and learning from other professionals in the sports industry and beyond. LALIGA kicked-off its international expansion some years ago and is constantly looking to broaden its horizons through events such as these in which we can share experiences, opinions and best practices.”

The event covered issues that extend beyond the pitch, such as broadcast innovations, sponsorships and partnerships as a strategic long-term source of income, and fan interaction through digital ecosystems.

LALIGA has developed into a global leader in all these areas, thanks to its centralized audiovisual rights system and camara and graphic innovations; a pioneering approach to and new way of understanding sponsorships and partnerships; its strong backing of clubs through the LALIGA IMPULSO (BOOST LALIGA) project; and its exponential digital growth which saw it become the first of Europe’s major leagues to reach 200 million followers on social media this summer.




LALIGA is the largest football ecosystem in the world.


It is a private sports association composed of the 20 public limited sports companies (SADs) and clubs of LALIGA EA SPORTS and the 22 of LALIGA HYPERMOTION, and is responsible for organising professional football competitions in Spain.


LALIGA has over 200 million followers globally across social networks, on 16 platforms and in 20 different languages.


With its headquarters in Madrid (Spain) it has the most extensive international network of any sports property and is present in 41 countries through 11 offices and 44 delegates.


The organisation carries out its social work through its FOUNDATION and was the world’s first professional football league to establish a league for intellectually challenged footballers: LALIGA Genuine.


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