Newcastle United and Coca-Cola in landmark sponsorship to engage global fanbase and attract new generation of consumers

 

 

Premier League side, Newcastle United, has taken its commercial assets to new heights with a landmark deal with one of the most recognisable brands on the planet, Coca-Cola, as it unlocks fresh opportunities to connect with the club’s global fanbase and a new generation of consumers.

Both brands seek to amplify the club’s matchday experience both in-person and through shareable digital moments blending football with music and culture.

 

St. James STACK

With the deal, Coca-Cola becomes the Official Presenting partner of St. James STACK, which is the club’s vibrant social hub and the official fan zone. Opened seven days a week, it has a wide selection of local street food vendors, themed bars, live entertainment and exclusive events.

Coca-Cola will transform the club’s premier entertainment hub into an electric epicenter of fan activity. Supporters can look forward to exclusive live music performances, immersive interactive fan zones, high-octane game-day giveaways, and VIP matchday experiences throughout the season.

Speaking on the partnership, Newcastle United’s Chief Revenue Officer, Dave O’Connor, said: “Coca-Cola has a long and rich history in sport, holding relationships with some of the biggest names in world football. We’re delighted to welcome such an esteemed partner to Newcastle United.

“Together, we’ll celebrate the things that make Newcastle such a proud and distinctive city: football, character, music, culture and, above all, the sense of celebration that brings people and communities together.

“From elevating the matchday experience at St James’ STACK to connecting with new audiences around the world, we’re excited about what we can create together.”

General Manager at Coca-Cola Great Britain and Ireland, Dusan Stojankic, said: “Newcastle United is a club that represents far more than football. From the incredible atmosphere at St. James’ Park to the deep connection between the club, the city and its supporters, there is something truly distinctive about it. Through this partnership, we look forward to creating unforgettable moments for fans and becoming part of the celebrations, traditions and experiences that bring the Newcastle United community together.”