Newcastle United seal official sleeve partner deal with






Premier League football club, Newcastle United, has announced on its website: that it has sealed a sponsorship deal with the Middle East online shopping destination, to become the its official sleeve partner for the 2022/23 football season. is the region’s leading digital e-commerce platform for fashion, electronics, beauty, groceries, home and baby products.

The deal offers Newcastle a chance to engage with fans in the Middle East.

Apart from displaying the brand on all team kits, it will also have presence on match days at St. James’ Park and across its digital assets.

Chief of Staff at, Ali Kafil-Hussain, said, “We are extremely proud to become a key strategic partner of Newcastle United, one of the most famous clubs in world football.

“We look forward to working with Newcastle United as a club with a strong sense of community and a vibrant history.

“ prioritises creating a sense of belonging among our communities: customers, sellers, business partners, and employees. We’re excited to work with the club to promote community spirit in the Middle East and beyond, and we look forward to future successes both on and off the field.”

Head of Commercial Partnerships at Newcastle United, Dale Aitchison described “ as “a hugely successful and influential brand in the Middle East.”

In addition, he said: “we are very pleased to team up to offer supporters in the region with new ways to engage with the club.

“One way we can achieve that is by creating a fast, efficient and effective way for fans in the region to order official Newcastle United merchandise, and we are delighted fans can utilise to proudly wear their kits for the new season.”



Headquartered in Riyadh, KSA, is a homegrown ecommerce marketplace that caters to the Middle East and plans to become the number one online retailer in the region, supporting a dynamic digital economy for both consumers and local businesses.


About Newcastle United

Newcastle United Football Club is an English professional football club based in Newcastle upon Tyne, that plays in the Premier League – the top flight of English football. The club was founded in 1892 by the merger of Newcastle East End and Newcastle West End.

On October 7, 2021, Saudi Arabia’s Public Investment FundRB Sports & Media and PCP Capital Partners led a new consortium to take over the club in a deal worth £305 million, making them the richest football club in the world


About Ojeikere Aikhoje

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