Sports Business Brand Latest Brand News, Sports, Entertainment, Marketing, Sponsorships
By OJEIKERE AIKHOJE
The quest to unearth fresh talents for the country plays a significant part of Premium Trust Bank’s sponsorship of the 22nd National Sports Festival, in Ogun State, South West Nigeria.
Premium Trust Bank, Nigeria’s fastest growing bank occupies its pride of pace as Lead Sponsor of the multi-sports competition, tagged Gateway Games.
For three consecutive years, the brand has been named the Fastest Growing Bank in Nigeria, a recognition that affirms the power of clarity, strategy, and execution.
The brand is committed to youth as well as sports development, and remains committed to the growth of the sports industry in Nigeria. It’s no surprise that sports has helped Premium Trust Bank gain brand awareness
The Festival, tagged ‘Gateway Games’, will feature over 10,000 athletes drawn from across the 36 states and the FCT competing in both individual and team sports, thereby presenting opportunities for engagement.
Sports and Youth empowerment is one of the three Pillars of the bank’s Corporate Social Responsibility initiatives which it has consistently supported.
So far, it has enhanced the brand’s public image.
This is not the first time that Premium Trust Bank will sponsor the National Sports Festival to underscore its dedication to the growth of sports in Nigeria.
Back in 2022, PremiumTrust Bank was the Lead Sponsor of the National Sports Festival, in Asaba, Delta state.
In three years of operation, it has become a key player in the sports industry with sponsorship contributing to national development.
With talent discovery for Nigeria as one of the objectives of the Sports Festival, sponsorship by Premium Trust Bank cannot be overemphasized.
Leveraging Sponsorship
Leveraging sponsorship is a critical aspect of sponsorship of sports properties.
As such, it is a brilliant idea that the bank has opened a branch in Abeokuta. It is strategic that the opening of the Abeokuta branch is coming at the same time with the National Sports Festival.
Speaking at the inauguration of the Abeokuta branch, Governor Dapo Abiodun of Ogun State charged other organisations to emulate Premium Trust Bank.
He said: “Let what Premium Trust Bank is doing serve as a blueprint for your Social Corporate Responsibility. It must not be an afterthought, but a core pillar of your operational philosophy”.
Abiodun added that the bank had, in the past, played an active part in national development through the sponsorship of sports and youth development programmes, including the last National Sports Festival held in Delta State and the current Gateway Games in Ogun State.
With sports sponsorship, the brand continues to boost brand recognition and top-of-mind-awareness.
Benefits:
- Increased Brand Recognition:
Sports sponsorships offer significant exposure through media coverage, event signage, and fan engagement, leading to increased brand visibility.
- Improved Brand Image:
Associations with sports, which are often viewed positively, can enhance the brand’s image and create a favorable perception among potential customers.
- Targeted Audience Reach:
Direct access to specific demographics and interests, making their marketing efforts more effective.
- Enhanced Customer Engagement:
Sports sponsorships creates opportunities to engage with customers through events like the National Sports Festival.
- Increased Brand Loyalty:
Associating with the National Sports Festival can foster brand loyalty and encourage repeat business.
- Access to Exclusive Marketing Rights:
Sports sponsorships can grant access to exclusive marketing rights, such as logo placements, advertisements, and endorsements, which goes a long way to boost brand awareness.
About Premium Trust Bank
PremiumTrust Bank kicked off its operations in April 2022 with a solid front in the three major economic bulwarks in Nigeria viz Abuja, Lagos and Port Harcourt.
We are already spreading our tentacles in the macro and micro sectors of the economy in both the public and private sectors. The emergence of PremiumTrust Bank converged a team of visionary leaders with a rich diversity of expertise and an average experience of over 25 years.
Our state of the art edifices, cultured staff, and premium products & services deliver exceptional customer banking experience and satisfaction. Licensed as a Commercial Bank, PremiumTrust Bank is poised to be the preferred bank by 2027 and a leading voice in consumer banking in Africa by 2032.
At PremiumTrust Bank, we strive for a high level of corporate governance through complete compliance with all relevant legislation, codes, principles, and practices governing post-consolidation banking in Nigeria.
This compliance is strategic to ensuring transparency and trust from our investors, customers, and other stakeholders.
The diversity of our board composition and independent auditing/monitoring of policies roots deeply into the framework of measures instituted to ensure unbiased governance and lay the foundation for a culture of transparency and growth.
Our governance framework ensures clearly defined, periodic evaluation systems to ensure appropriately discharged duties and conformance with regulatory requirements and acceptable risk.
