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Tanzanian dancer and musician, Chino Kidd (whose real name is Isaya Michael Mtambo), has been confirmed for the Simba Day 2025 celebrations organised by Simba Sports Club.
Organised since 2011, Simba Day, is a Simba Day is deliberately packaged as an entertainment spectacle that converts into brand equity.
Simba confirmed Kidd’s presence via their Official X Handle on Thursday.
Kidd is well known for blending Amapiano, Bongo Flava, and Afrobeat genres.
Over the years, Simba Day has developed into a huge cultural event that has blended entertainment and business in a way that keeps fans and sponsors engaged. It is a celebration of Tanzanian culture and music.
Traditionally, Simba Day is used to unveil the club’s new players and a pre-season match against invited opposition.
Kenya’s most successful team, Gor Mahia, will be guests of Simba, on Wednesday, September 10.
It is anchored on the following:
- The Reveal:Player signings are presented with dramatic flair, keeping anticipation sky-high.
- The Soundtrack:Leading Tanzanian artists perform live, turning the stadium into a mega concert.
- The Engagement:Sponsors activate their brands in innovative ways – from digital contests to fan rewards – ensuring they don’t just get visibility but real engagement.
Off the field achievement has made Simba one of Africa’s best in fan engagement as well as sponsorship and hopes to build on this as it continues to chase continental title.
Simba reached its first CAF club tournament in the 2025 CAF Confederation Cup, but lost to Moroccan side, RS Berkane.
