Thirty-Five sponsors line up for exciting NBA All-Star weekend


 can reveal that no fewer than 35 sponsors have lined up for an amazing All-Star weekend of the National Basketball Association (NBA), slated for Salt Lake City, Utah from February 17 through 19.

Activities include activations, social media campaigns and on-site merchandising.

American multinational telecommunications holding company, AT & T, which has been a league-level sponsor of the NBA since 2019, returns as the marquee partner for Crossover.

In addition to providing presenting sponsorship of the All-Star Game’s pregame concert at Crossover, which will be headlined by rapper The Kid LAROI, AT&T will roll out various digital games.

Other brands activating at Crossover include Kia, Meta Quest, Michelob Ultra, Starry and Mondelez, which is launching custom team Oreos and Salt Lake City-themed Oreos featuring NBA All-Star logos.

The weekend will feature appearances from current and former NBA and WNBA stars, musical artists and other celebrities in multiple events in partnership with NBA sponsors.

About Ojeikere Aikhoje

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