Championship side, Reading Football Club, has extended its partnership with Village Hotel Club, which now become the club’s Official Back of Shorts Sponsor for the 2026/27 season.

Village first joined the Royals as an Official Partner ahead of the 2025/26 campaign, prior to the opening of Village Hotel Club Reading in December 2025, with its branding featuring on the back of the Men’s First Team shirts.

Following a successful first season working together, the partnership has now been strengthened for 2026/27, with the Village brand featuring on the back of the Men’s First Team shorts throughout the campaign.

Speaking on the extension, Reading Football Club Co-CEO, Joe Jacobson said:

“We’re really pleased to be continuing and strengthening our partnership with Village Hotel Club, with their branding now featuring on the back of our First Team shorts.

“Village have been fantastic supporters of the club over the past year and, importantly, they’ve really embraced what it means to be part of Reading and the wider community.

“It’s a relationship that has continued to grow, and we’re looking forward to buily.”ding on that over the season ahead and creating even more opportunities for our supporters and the local community.”

Reacting, General Manager of Village Hotel Club Reading, Rob Lees said:

“We are thrilled to take the next step in our partnership with Reading Football Club. Our first year working with the club demonstrated just how passionate and engaged the Reading fanbase is, and we’re proud to continue supporting the Royals as they build towards an exciting future.

“Community sits at the heart of everything we do at Village, and this partnership reflects our commitment to investing in and celebrating the people of Reading.”

Since opening in Reading, Village has established itself within the local community and has worked closely with the club through a range of matchday activations and supporter engagement opportunities.

That relationship will continue to grow during the season ahead, with Royals supporters set to benefit from exclusive Village offers, Health & Wellness Club membership promotions and invitations to events.

Located on Caversham Bridge, Village Hotel Club Reading brings together accommodation, a state-of-the-art Health & Wellness Club, Pub & Grill, on-site Starbucks and flexible meeting and event spaces under one roof.