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FirstBank, the iconic financial institution in Nigeria’s financial sector continues to remain on top of its game with the unveiling of a new thematic brand campaign titled “The Giant in You” to boost the giant status in customers and stakeholders, as it celebrates its 130th anniversary.
“We believe that there is a ‘GIANT’ in every employee, every customer, and every stakeholder – a giant dream, a giant possibility, a giant idea, a giant life, a giant future waiting to be birthed”, the bank stated in the campaign.
MD/CEO, FirstBank Plc, Mr. Olusegun Alebiosu
As a bank that remains committed to its promises, trust FirstBank to bring out the Giant in you.
FirstBank acknowledges the “giant” within individuals and charges customers to leverage their innate strengths to conquer challenges and reach new heights.
This strategic initiative not only honors the bank’s enduring journey but also emphasizes its steadfast dedication to empowering its customers and stakeholders to realize their full potential.
The campaign’s core is inspiring and challenging as it also looks to the future to maintain its 130 years legacy.
Private Screening
At a private screening event held on July 12, 2024, at the Ebony Life Place, Victoria Island, Lagos, FirstBank unveiled the campaign which was put together by its in-house team and Creative Agency, SO & U.
It showcased the corporate and product TVCs to a select audience of journalists, FirstBank staff as well as its agency.
Yinka Ijabiyi, Head of Brands and Stakeholder Management, reiterated the bank’s commitment to offering comprehensive business support, financial expertise, growth solutions, channels, and platforms to empower its customers and enterprises.
He emphasized that for 130 years, FirstBank has been a steadfast partner to its customers, nurturing their aspirations and fostering their development. He highlighted how the ‘Giant In You’ campaign embodies the essence of FirstBank’s dedication to empowering the community and enabling them to achieve their full potential.
According to Ijabiyi, “Our commitment is to provide all the necessary business support, financial expertise, growth solutions, channels and platforms to bring out the Giant in You. We are the partner with tailored solutions for every employee, customer, and stakeholder, equipped to transform dreams into monumental successes.”
He maintained that the array of products, solutions and services offered by FirstBank cannot be compared with any financial services in Nigeria.
FirstBank continues to prioritize growth, innovation, acceleration, network building, and trust enhancement for its employees, customers, and shareholders.
Legacy
Over the past 130 years, FirstBank has helped raise generations of African Giants. A proud legacy of innovatively supporting men and women unrelenting in their drive to reshape the African business landscape.
At FirstBank, individuals are empowered, inspired, enabled, and supported to transcend the ordinary and think giant thoughts, take giant steps, make giant strides, achieve giant goals, become giant successes, and live the giant lifestyle. The call to action extends to everyone as the bank encourages individuals to explore and unleash their potential.
The ‘Giant In You’ campaign, led by FirstBank’s marketing and communications team, is a comprehensive initiative with a wide range of touchpoints. Engaging outdoor ads, compelling digital content, and interactive social media campaigns are platforms where the bank conveys its message of empowerment and self-belief to a diverse audience.
TVC
A notable aspect of the campaign is its inspirational video series featuring the real-life success stories of FirstBank customers and their extraordinary journeys.
These narratives serve as a poignant reminder that remarkable accomplishments are attainable when individuals embrace their inner capabilities and leverage the support of a trusted financial partner like FirstBank.
CSR
Ismail Omamegbe, Head of Corporate Communications at FirstBank, reiterated the bank’s commitment to Corporate Social Responsibility (CSR).
He emphasized the bank’s dedication to empowering dreamers, achievers, innovators, entrepreneurs, and individuals from all walks of life to realize their full potential and achieve their aspirations.
“The ‘Giant In You’ campaign is more than honoring our legacy; it’s about recognizing the achievements and dreams of our customers. We firmly believe in the inherent potential of every individual to make a significant impact, and we are proud to be part of their journey, providing the financial support and resources necessary to turn their visions into reality,” he explained.
First Bank FC
With the promotion of the bank’s football club, FirstBank FC, from Nigeria’s third tier league, Nigeria Nationwide League (NLO), to the second tier league, Nigeria National League (NNL), there are strong indications that the “GIANT IN YOU” will be showcased in the club to return it to its place amongst the giants in Nigeria’s football ecosystem.
