By Ojeikere Aikhoje
Agricultural Equipment manufacturers, Nortra Tractors & Equipment, have made an audacious move into Nigeria’s domestic football ecosystem with a N200,000,000 million deal as sleeve sponsor of Nigeria Premier Football League champions, Rangers, in what is the biggest club sponsorship deal ever, in Nigeria.
Valued at N100,000,000 million per year, Nortra Tractors, will have their logo on the left sleeve of the club.
The Enugu based side announced the deal in its Official X Account; @Rangers_Intl on Friday.
“The sponsorship will not only provide essential support to Rangers International FC, but will also highlight Nortra Tractors’ dedication to empowering communities and driving progress within the agricultural sector. This sponsorship is to the tune of N100,00,000 million each season for two years,” the club said.
Rangers already have Afrinvest as front-of-shirt sponsor in a deal worth N50,000,000 million per year, which makes this new deal more lucrative.
This represents massive financial boost as Rangers return to the African continent against Zilimanjou FC of Comoros, in the CAF Champions League.
Partnership With Enugu State Government
Aside from its sponsorship of Rangers, Nortra Tractors and Equipment, is already partnering the Enugu State government, owners of the club for agricultural products, functions, training of youths as well as contributing to the growth of the state and Nigeria.
About Nortra Tractors and Equipment
Nortra Tractors & Equipment Ltd. is a Scandinavian company owned by ODK Group ApS. Nortra Tractors & Equipment Ltd, that designs and produces tractors specifically for agricultural use in African countries.
The company is owned by ODK Group ApS, Denmark which was established in 2015.
Established in Nigeria in 2024, the focus of the brand is on strengthening the well-being of local communities and states by providing them with reliable and efficient farming equipment.
With a strong foundation in design, engineering, and innovation, tractors are built with the same high-quality standards as Scandinavian machinery.
Agricultural focus: Nortra Tractors’ primary focus is on agriculture, specifically for African countries. They understand the unique challenges faced by African farmers, such as limited resources, harsh weather conditions, and limited access to technology.
Designed for Africa: Nortra Tractors’ tractors are designed specifically for African conditions, taking into account the region’s specific climate, soil types, and crop requirements. This means their tractors are more effective and efficient in African environments.
Local partnerships: Nortra Tractors partners with local organizations, farmers, and governments to ensure their tractors meet the specific needs of each region. This approach helps build trust and strengthens relationships with local communities.
Strengthening local well-being: By providing reliable and efficient farming equipment, Nortra Tractors aims to improve the well-being of local communities and states. This can lead to increased food security, economic growth, and improved living standards.
Sustainable solutions: Nortra Tractors’ tractors are designed with sustainability in mind. They prioritize energy efficiency, low emissions, and durability to minimize their environmental impact.
About Rangers International
Founded in 1970, Rangers International, is one of the most successful clubs in the country with eight League and six Cup titles.
The Nnamdi Azikiwe Stadium, fondly called “The Cathedral” is the club’s home ground.
In 1977, Rangers became the second Nigerian team to win an African title after their victory over Cameroonian side, Canon Yaounde, in the defunct African Cup Winners Cup.
Contact
Contact the writer of this story at ojeikereaikhoje@gmail.com