Leaders in Sport

Mfon Udoh and Sunusi Ibrahim: 2019 Eunisell Boot winners In today’s digital age, the influence of professional athletes extends far beyond the football pitch and the global surge of social media has transformed footballers into powerful voices capable of shaping opinions, promoting brands and inspiring millions. This shift has given …

(L-R) Director-General, National Sports Commission, Bukola Olapade, incoming President of the Nigeria Wrestling Federation and Comptroller General of Customs, Bashir Adewale with Igali.  After 12 years as President of Nigeria Wrestling Federation, outgoing President and Olympics Gold medalist, Daniel Igali, has shared heartfelt reflections and optimism for the future under …

Just as it is the norm every year on October 16, today the Amakhosi family stands united once again in celebration to pay tribute and honour our leader, founder, Chairman, and guiding light, Dr. Kaizer “Chincha Guluva” Motaung on his 81st birthday. A man whose name is not only etched into …

From left to right: President, Côte d’Ivoire Athletics Federation, Serge Doh,  former Nigerian footballer, Jay-Jay Okocha, former Senegalese basketball player Assane Thiam, French judoka, Clarisse Agbégnénou, and Cameroonian-French professional boxer, Carlos Takam. Former Nigeria and Bolton Wanderers’ captain, Austin Jay-Jay Okocha, has reiterated the need for Africans to invest in …

    Thursday’s announcement by Nigerian fintech brand, Moniepoint, that it has secured the “biggest transfer deal” with Nigerian striker, Victor Osimhen, as Brand Ambassador, confirms the player is now in control of his image rights. In a post on its X Account, Moniepoint, Nigeria’s fastest growing financial brand, unveiled …

By Ojeikere Aikhoje Bundesliga Legends/Ambassadors, Austin Jay Jay Okocha and Diego Contento at the Bundesliga Common Ground, in Ijaiye-Ojokoro.   Designed to equip children with valuable football skills, while also fostering personal growth beyond the pitch, the German Bundesliga as well as Brand Ambassador and Super Eagles, Austin “Jay-Jay” Okocha, …

Manchester City manager, Pep Guardiola, was on Monday awarded an honorary doctorate degree by the University of Manchester, in recognition of his impact on and off the pitch to the city over nine years. Guardiola arrived Manchester City in 2015 as Head Coach and has  since become the club’s most …

By Ojeikere Aikhoje President Bola Ahmed Tinubu   sportbusinessbrand.com can reveal that President Bola Ahmed Tinubu will host 2024/25 Nigeria Premier Football League champions, Remo Stars Sports Club, at the Presidential Villa, in Abuja. Remo Stars emerged champions of the NPFL for the first time in their history to boost …

    By Aniekan Ezekiel   What happens when legacy meets preparedness? What results from such a combination? Let us not be in a hurry to put forward any answers yet. Instead, let us consider first the opposite situation: When legacy meets unpreparedness. The world abounds in examples of this …

By OJEIKERE AIKHOJE       Remoland takes centerstage on Friday as newly crowned Nigeria Premier Football League champions, Remo Stars, embark on their Trophy Parade. In sporting terms, a Trophy Parade takes place when a group of players win a prize for the county or a team and return …