Ambitious airline brand, United Nigeria Airline, has become the first sleeve sponsor of former African champions, Enyimba. Both parties agreed a two-year deal and it was consummated on Friday at the airlines Corporate Office in Enugu. United Nigeria Airline becomes the second Nigerian airline after ValueJet to fly …
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Much like the beautiful game, the football industry never stands still. With digital revolution shaping the face of football, leading fan engagement platform, 54footballx is steadily seizing ownership of the direct to fan revolution. Since its conception this year, 54footballx has been consistent with creative content creation and is …
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In a bid to improve the fan experience by ensuring faster and more efficient delivery of Liverpool merchandise worldwide, Premier League side, Liverpool and Global Logistics and Shipping Partner, UPS, have signed a multi-year partnership deal. The deal makes UPS the Reds’ first Official Global Logistics and Shipping …
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Italian side, Inter Milan, have unveiled Qatar Airways as their new Official Airline Partner starting this season. The partnership was unveiled during Inter’s home match against Frosinone, last Sunday, with a San Siro takeover as the stadium’s towers came up in the Qatar Airways colours. In addition, a …
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By Ojeikere Aikhoje, SPORT BUSINESS EDITOR Leading wealth advisory firm, Afrinvest, has made a significant investment in Nigeria’s football industry with the sponsorship of one of Nigeria’s historic clubs, Enugu Rangers, which is the club’s first front-of-shirt shirt deal in 10 years. Rangers’ last deal was with alcoholic …
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Twelve years after its initial attempt to get into the domestic league, leading telecommunications provider, MTN Nigeria, has finally sealed a sponsorship following the recent announcement of the Joint Venture between the Nigeria Premier League Ltd, GTI and Propel Sports Africa to stream Nigeria Premier League (NPFL) games live. …
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There is a lot to look forward to in the Spanish top tier as the 2023/24 LaLiga season represents a new era with wholescale transformation encompassing brand evolution, strategy, positioning technology, audiovisual and digital innovation, befitting what is now the world’s largest football ecosystem. This season features …
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Newly elected Chairman of the Benue State Football Association, Paul Edeh, has set the stage towards achieving his football revolution in Benue State by redeeming his N10million pledge and donation of a Sienna bus to the association when he visited the State Governor, Rev. Father Alia, in Government …
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By OJEIKERE AIKHOJE Sport Strategist With the conclusion of the 2022/23 Nigeria Premier Football League season, there is renewed hope in the NPFL brand, thanks to Investment Banking group, GTI, strategic partners of the Interim Management Company, organisers of the league. sportbusinessbrand.com checks reveal that the strategic role played by …
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By OJEIKERE AIKHOJE Today’s announcement of results from voting for the newly introduced NaijaSuper8 tournament will reveal the clubs with fans power who will progress into the zonal playoffs. This is clearly the real test of the degree of fan engagement clubs have been engaged in. …
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