The Confédération Africaine de Football (CAF), has opened an exciting chapter in the legacy of Africa’s premier club competition, with a new Trophy for its premium club competition, the TotalEnergies CAF Champions League trophy, in partnership with sponsor, TotalEnergies. The unveiling ceremony took place at TotalEnergies’ South Africa headquarters …
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SPORTS BUSINESS REVIEW It’s no surprise that Nigeria’s oldest financial institution, First Bank of Nigeria Limited, has thrown its weight behind the 2024 National Sports Festival, in Ogun State. This is part of First Bank’s unique First@Sports initiative. Tagged Gateway Games 2024, the National Sports Festival seeks to …
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Newly-installed President of the West African Football Union (WAFU) Zone B, Alhaji Ibrahim Musa Gusau (MON), has outlined his vision and mission for the regional football-supervising body, emphasizing on the need to develop the game through the grassroots by focusing on youth competitions, articulating an aggressive marketing strategy to …
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Sports is big business. With multi sports event like the National Sports Festival, it is guaranteed that thousands of people will converge on the host city. Athletes and officials from the 36 states of Nigeria, the Federal Capital Territory as well as Invited Junior Atheletes as the “38” state, …
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Eunisell Boot 2022 winner, Chijioke Akuneto As the 2024/2025 Nigeria Premier Football League season nears its thrilling conclusion, on Sunday, May 25, Eunisell Limited, Africa’s leading specialty chemicals and oil production solutions company, is proud to announce its readiness for the prestigious Eunisell Boot Awards. This year’s event, scheduled for …
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By OJEIKERE AIKHOJE Remoland takes centerstage on Friday as newly crowned Nigeria Premier Football League champions, Remo Stars, embark on their Trophy Parade. In sporting terms, a Trophy Parade takes place when a group of players win a prize for the county or a team and return …
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By OJEIKERE AIKHOJE A trophy parade primarily serves as a powerful promotional tool for community engagement, fostering pride and unity, especially after a significant achievement. It is designed as a family-friendly celebration. In a country like Nigeria where clubs have repeatedly failed to maximize the power of community engagement …
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Wrexham owners, Ryan Reynolds and Rob McElhenney, are “on the lookout for new investors to back their Premier league ambitions,” according to William Turvill of the London TIMES. Despite rising in the ranks of the English soccer pyramid to League One, the club “remains a lossmaker” for Reynolds and …
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French luxury fashion house, Louis Vuitton, has announced the signing of the English football sensation, Jude Bellingham, as its newest brand ambassador. Orchestrated by the brand’s menswear creative director, Pharrell Williams, the deal has further solidified Louis Vuitton’s strategic alliance with the world of sports. Louis Vuitton’s commitment to partnering with …
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Sports Business Researcher, Ojeikere Aikhoje, who was at the Town Hall organised by Sporting Lagos, on Saturday, August 10, 2024, reports. Sporting Lagos’ fans created the widely celebrated brand, Happy Corner, which is a special part of its DNA. On a cool Saturday morning in the city of …
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