Marketing

The importance of value-driven strategies has been reiterated by leading brand experts at the third Media Consortium Conference and Awards, held on Thursday at the Lagos Chamber of Commerce & Industry (LCCI). It was a day industry stakeholders and captains of industry gathered to dissect the theme, “Defining ‘Value’ in …

    Thursday’s announcement by Nigerian fintech brand, Moniepoint, that it has secured the “biggest transfer deal” with Nigerian striker, Victor Osimhen, as Brand Ambassador, confirms the player is now in control of his image rights. In a post on its X Account, Moniepoint, Nigeria’s fastest growing financial brand, unveiled …

  Leading Nigerian Fintech brand, Moniepoint, has agreed a deal with Super Eagles and Galatasaray striker, Victor Osimhen as Brand Ambassadorial and described it as the “biggest transfer” of the season. Moniepoint announced the new deal via its Official X Account: @moniepointng. Osimhen recently completed a permanent move to the …

  Not so long ago, only what happened on the pitch would make compelling stories. However, emerging trends have emerged to confirm the importance of what happens outside the pitch. Back by technology, new ways for consumer and fan engagement have since emerged with creative clubs maximizing the opportunities. As …

(L-R) Ayo Ojuroye, Moses Itauma, Kunle Soname   Moses Itauma’s first round victory over Dilian Whyte in Saudi Araba, has further strengthened the global ambition of leading sports betting platform in Nigeria, Bet9ja.   Just days before Itauma’s big fight against Whyte, Bet9ja signed the boxing sensation as their new …

  By Tiana Randal For decades, women’s sports were relegated to the back, not because audiences lacked interest, but because institutional support was hard to come by. Investment was minimal, media coverage was sparse and infrastructure lagged far behind. The consequences were far-reaching: Not only did athletes face inadequate pay …

OJEIKERE AIKHOJE Newly signed, Mohammed Muktar, unveiled at the historic Gidan Makama, built in the 15th century   By creatively integrating geographical history and culture into player unveilings, clubs can create a more meaningful and engaging experience for everyone involved, strengthening the club’s connection to its community and enhancing its …

By Ojeikere Aikhoje Bundesliga Legends/Ambassadors, Austin Jay Jay Okocha and Diego Contento at the Bundesliga Common Ground, in Ijaiye-Ojokoro.   Designed to equip children with valuable football skills, while also fostering personal growth beyond the pitch, the German Bundesliga as well as Brand Ambassador and Super Eagles, Austin “Jay-Jay” Okocha, …

By Ojeikere Aikhoje, Publisher, sportbusinessbrand.com   Eunisell Boot 2019 joint-winners, Mfon Udoh and Sunusi Ibrahim In the ever-evolving world of football, storytelling and branding are just as important as skill and goals. Awards, especially those that come from independent sources, play a huge role in shaping public perception, building player …

The iconic Italian tyre brand, Pirelli has sealed a sponsorship deal with the Milan Cortina Winter Olympic Games 2026, which is set to take place between February and March, in Lombardy, Veneto and Trentino-Alto Adige. Pirelli will offer a specialist roadside assistance service, operating in all Olympic and Paralympic clusters …