Marketing

  By Ohiole Esezobor           Coaching education has experienced a turnaround in Nigeria since the Nigeria Football Federation licensed the renowned coaching education brand, the Football Coaches for African Nations (FCAAN) cover the gap in coaching. Hitherto, coaching programmes were limited and little or nothing existed …

    West Africa’s leading independent chemical as well as oil and gas engineering solutions provider, Eunisell, has boosted its quest to lift the Nigeria Professional Football League with a new sponsorship deal for Umuahia based Abia Warriors Football Club. Eunisell becomes the club’s front-of-shirt sponsor for the upcoming 2022/23 …

    Leading sport business publication, SPORTBUSINESS + BRAND Magazine, is partnering the SPORTIMPACT AFRIA Conference, slated for November, in Lagos. Organized by SPORTVISION NIGERIA, the conference is the first of its kind in Nigeria. Sport Impact Africa spans two days and brings together thought leaders in the sports industry …

  History was made last Saturday, as KSU Steelers from Kogi State University Anyingba became the first State-owned university to win the prestigious Higher Institutions Football League (HiFL). In a thrilling final decided at the Yaba College of Technology Sports Complex, KSU Steelers came from a goal down to defeat …

  By OJEIKERE AIKHOJE     As another champion is set to be crowned in the Higher Institutions Football League (HiFL), on Saturday, September 24, sportbusinessbrand.com assesses how lead sponsor, StanbicIBTC has changed Collegiate football on and off the pitch, in Nigeria. Saturday’s crunch HiFL final between Kogi State University’s KSU Steelers …

      The moment former Rivers United forward, Chijioke Akuneto, stepped into the impressive Cactus Restaurant, in Victoria Island, Lagos, with his imposing Eunisell Boot Award for the highest goal scorer in the Nigeria Professional Football League, for the 2021/22 season, he became the cynosure of all eyes. Akuneto …

        LaLiga Santander side, SD Ponferradina, which parades Nigerian International, Kelechi Nwakali, is celebrating the club’s centenary throughout 2022 and strategizing towards its future growth. To achieve their goal, SD Ponferradina, recently joined forces with ImagineAR, a Canadian company specialised in augmented reality (AR) content. ImagineAR has become an …

    It’s the celebration of the Big 10 for Cold Stone Creamery Nigeria!!! Yayy…Happy Birthday Cold Stone! Cold Stone Creamery celebrates 10 years of bringing nothing but an indulgent family experience with the best of flavors and has consistently taken ice cream lovers on a roller coaster ride. You …

  Amaizing Day Breakfast Cereal believes that every kid is amaizing at something, and it just takes some special individuals to help nurture it. Asides from their parents, we believe teachers also play a big role in this, hence as the kids go back to school, we would like to …

  Nigeria’s biggest food and agro-allied business, Flour Mills of Nigeria (FMN), has announced the launch of the new Golden Penny 400g Pasta. Golden Penny Spaghetti is a premium pasta made from quality durum wheat, which doesn’t get soggy or sticky and is enjoyed in a variety of ways. It …