Marketing

        By Abidemi Oluwatobiloba    Innovative football clubs have used the power of social media to create brand awareness for brands and boost fan engagement with witty tweets. Italian side, AS Roma became a favourite of many across the globe with their social media accounts management style. …

      Nigerian International and Napoli forward, Victor Osimhen, has been named Power Horse Emerging Player Of The Year at the 2022 Globe Soccer Awards, in the United Arab Emirates. Osimhen, who is the top scorer in the Serie A with nine goals won the award ahead of Barcelona’s Gavi …

    Qatar is one of the most active business hubs in the Middle East. Not only that, it is one of the richest countries in the world as well. Now, very interestingly Qatar has become the first country in the Middle East to hold a football World Cup too. This most …

    No fewer than 25,000 women will compete at the 2022 edition of the Lagos Women Run Marathon scheduled for Saturday, November 12. Since its inception seven years ago, the brand has continued to grow and presently ranks amongst the top marathon races in the African continent. Coordinator for …

  By SPORTBUSINESS+BRANDS Magazine Editorial Staff     Sport Impact Africa is the biggest assemblage of Sports Industry Professionals across Nigeria, with a view to unlocking the immense potential for Sports Business. With the theme “Unlocking Nigeria Sports Industry Value Chain and Youth Development Potentials”, Sport Impact Africa brings together thought …

  Kano Pillars and Safety Babes have brushed aside all oppositions in the men and women’s category as the Prudent Energy Handball League reaches the business end. Both teams won the first phase decided earlier in the year in Abuja and have left no one in doubt about their status …

      sportbusinessbrand.com can exclusively reveal that innovative Premium Trust Bank has become the first sponsor of Nigeria Women’s Football League side, Bayelsa United.     With this development,  sportbusinessbrand.com learnt that the NWPL champions will fill their vacant front-of shirt position with Premium Trust Bank. Since receiving its …

      Organisers of the Qatar 2022 FIFA World Cup have revealed that 2.89 million tickets had been sold for the 64 matches to be staged in eight state-of-the-art stadiums. This was revealed during a press conference in Doha, Qatar. According to fifa.com, demand has been highest among fans …

  Detemined to boost fan engagement, in Africa, the National Basketball Association, (NBA ), has opened its first physical store, in South Africa. NBA Africa and Shesha, a premium retailer of exclusive limited edition footwear, apparel and accessories, last Saturday, announced the opening of the first physical NBA store in …

    The highly educative Football Coaches for African Nations (FCAAN) D Course is already in top gear, in Lagos. Licensed by the Nigeria Football Federation (NFF) to organise and improve coaching in the country, FCAAN, has within a short time become the No. 1 brand with expertise and resources …