Marketing

  By Bidemi Oluwatobiloba SportBusinessBrand Staff Leading energy drink brand, Supa Komando from 7Up Bottling Company will be present to energise boxing and music fans as co-sponsor of the 27th edition of GOtv Boxing Night, Africa’s biggest boxing show, scheduled for December 26, at the Tafawa Balewa Square, Lagos. Speaking …

  President of Advertisers Association of Nigeria (ADVAN), Osamede Uwubanmwen, speaking during the parley with Brand Journalists Association of Nigeria at their head office. The president of Advertisers Association of Nigeria (ADVAN), Osamede Uwubanmwen, has said the body is in the forefront of seeking a marketing communications industry that is …

    Qatar 2022 biggest match is a contest between Adidas v Nike. Who will win? Step aside Lionel Messi and Kyrian Mbappe. Today’s final is not just about both superstars, but it brings up the brand war between Adidas and NIKE. Amazingly, it is the first time in 12 …

    The Canary Islands club took part in the World Travel Market (WTM), one of the tourism industry’s major events, with the aim of positioning itself in the British market and attracting visitors to Gran Canaria. UD Las Palmas were present at the Gran Canaria Tourism stand, establishing contacts …

  By OJEIKERE AIKHOJE The stage is set for the inaugural Dozy Mmobuosi Super Cup as the quartet of Bendel Insurance, Enyimba, Shooting Stars and Rangers reignite their age long rivalry. All four clubs are fresh from different pre-season tournaments. It is a new tournament and sponsor, Dozy Mmobuosi Foundation, …

    It was an iconic partnership that revolutionised South African football in the early 90s and now Kaizer Chiefs and Italian sportswear giants Kappa have reunited in a landmark agreement that sees Kappa become Chiefs’ official technical sponsor and licensing partner from the 2023/24 season for an initial period …

By OJEIKERE AIKHOJE   Delta State takes centrestage as the 21st National Sports Festival gets underway this week in different centers across the state. Oil rich Delta State government has splashed a lot of cash on the multi-sport festival as it seeks to make a huge impact. With new facilities …

    From left: Steve Bamidele Omojafor;Ms Clara Okoro,Chairman Brand Journalist association of Nigeria[BJAN];Mr Lampe Omoyele,MD,Nitro 121 Ltd/Lead Speaker and Mr Gboyega Akosile,Chief Press Secretary to Lagos state Governor.At the Brand Journalist association of Nigeria 10th Annual Brands & Marketing Conference with THEME;Brands and the Role of Technology in a disruptive …

        By Abidemi Oluwatobiloba    Innovative football clubs have used the power of social media to create brand awareness for brands and boost fan engagement with witty tweets. Italian side, AS Roma became a favourite of many across the globe with their social media accounts management style. …

      Nigerian International and Napoli forward, Victor Osimhen, has been named Power Horse Emerging Player Of The Year at the 2022 Globe Soccer Awards, in the United Arab Emirates. Osimhen, who is the top scorer in the Serie A with nine goals won the award ahead of Barcelona’s Gavi …