Marketing

LaLiga Focus: Finidi’s former club, Real Mallorca, give stadium new lease of life for better fan experience

      Ever since the group of North American shareholders assumed a controlling stake in RCD Mallorca six years ago, the Balearic club has been undergoing a process of stabilisation and restructuring at all levels. Following this period, Alfonso Díaz, the club’s business director, believes that “the time has …

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SportBusiness + Brands Magazine and Sport Impact Africa conference announce partnership

  Leading Sports Business publication, SportBusiness + Brands Magazine has partnered the upcoming Sport Impact Africa Conference, slated for November 2022. It is the first partnership for SportBusiness + Brands Magazine, also available online, sportbusinessbrand.com, which offers businesses visibility at highly influential and well attended events. Publisher, SportBusiness + Brands Magazine, Ojeikere Glover …

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How StanbicIBTC has changed Collegiate football on and off the field in Nigeria 

  By OJEIKERE AIKHOJE     As another champion is set to be crowned in the Higher Institutions Football League (HiFL), on Saturday, September 24, sportbusinessbrand.com assesses how lead sponsor, StanbicIBTC has changed Collegiate football on and off the pitch, in Nigeria. Saturday’s crunch HiFL final between Kogi State University’s KSU Steelers …

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How Eunisell is repositioning stars in the NPFL using Eunisell Boot Award 

      The moment former Rivers United forward, Chijioke Akuneto, stepped into the impressive Cactus Restaurant, in Victoria Island, Lagos, with his imposing Eunisell Boot Award for the highest goal scorer in the Nigeria Professional Football League, for the 2021/22 season, he became the cynosure of all eyes. Akuneto …

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Nwakali’s SD Ponferradina embraces digital partner to engage fans and attract new followers

        LaLiga Santander side, SD Ponferradina, which parades Nigerian International, Kelechi Nwakali, is celebrating the club’s centenary throughout 2022 and strategizing towards its future growth. To achieve their goal, SD Ponferradina, recently joined forces with ImagineAR, a Canadian company specialised in augmented reality (AR) content. ImagineAR has become an …

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