Lagos is making history by leveraging its geographical landmark; waterways, and it is proudly presented by FirstBank! From October 3 – 5, 2025, Africa’s first all-electric powerboat racing championship, E1 Lagos GP, takes to the waterways of Lagos Lagoon. More than just a sponsorship, this is a bold …
Read More »SPORTS BUSINESS REVIEW: Danish Ambassador’s Visit Highlights FC Ebedei’s Global Impact
(L-R) Fredrick Oliseh, Anderson, Hansen, Churchill Oliseh The Danish Ambassador to Nigeria, Jens Ole Bach Hansen, recently paid a visit to non-league football side, FC Ebedei, in Sagamu, Ogun State, which serves as a nursery for Danish Super League side, FC Midtjylland. Hansen’s visit didn’t come as a surprise …
Read More »Milan City Council approves sale of San Siro to Inter and Milan
The Milan City Council has approved the sale of the iconic San Siro Stadium to Milan rivals, AC Milan and Internazionale Milan, clearing the way for their plans for a new stadium at the site. Both clubs intend to demolish San Siro for the construction of a new stadium. The …
Read More »Visit Rwanda makes bold entry in US market with Rams and Clippers deals
Leading Tourism brand, Visit Rwanda, has made ambitious presence in the United States of America sports market with multi-year deals becoming sponsors of National Basketball Association (NBA) and National Football League (NFL), franchises, the Los Angeles Clippers and Los Angeles Rams, respectively. Rwanda continues to make hug progress with …
Read More »SPORTS BUSINESS REVIEW: E1 Lagos GP: Lagos boosts destination branding and tourism economy as all-electric powerboat championship debuts in Africa
Global attention will turn to Lagos as the city becomes the first in Africa to host the all-electric powerboat championship, tagged E1 Lagos GP, from Saturday, October 4 through Sunday, October 5, in what will bring some of the biggest names to Nigeria. LeBron James, Will Smith, Didier Drogba, Tom …
Read More »SPORTS BUSINESS REVIEW: Ousmane Dembele: Discarded by Barcelona, Ballon d’Or winner with PSG
Ousmane Dembele’s rise to the top was spectacular! He dropped and bounced back again. Many expected him to grab the headlines in Barcelona, but it happened in PSG. His career experienced a rejuvenation at a time it appeared he was out of contention. Signed for close to 140m Euros by …
Read More »Chelsea Chief scout, Olofinjana, others, reiterate role of technology in African Football at “Beyond The Pitch” seminar
Former Super Eagles midfielder and Chelsea Chief Scout in Africa, Seyi Olofinjana, speaking at the “Beyond The Pitch” Seminar, in Ilorin, Kwara State. Former Super Eagles’ midfielder and Chief Scout of Chelsea FC in Africa, Seyi Olofinjana, has reiterated the importance of embracing technology in African football to unlock …
Read More »SPORTS BUSINESS REVIEW: Basketball Africa League, Afreximbank expand multi-year collaboration to strengthen young professionals in Africa
The Basketball Africa League (BAL) and African Export-Import Bank (Afreximbank), a leading pan-African multilateral financial institution dedicated to financing and promoting intra- and extra-African trade, have announced an expansion of their multi-year collaboration to launch a series of initiatives to empower young basketball professionals in Africa by improving their …
Read More »ECONOMIC INSIGHT – Nigeria’s journey to sports excellence: A blueprint for economic and athletic transformation
By Dr. Oluyemi Adeosun The foundation crisis Nigeria’s sporting potential remains trapped by systemic failures that transform promise into perpetual disappointment. With over 220 million citizens and a youth demographic exceeding 60 percent of our population, we possess the raw human capital to dominate international competitions. Yet institutional …
Read More »Fan Engagement with Ojeikere Aikhoje: How Sporting Lagos is making digital connection with email marketing
Since receiving my email from Sporting Lagos during the week confirming venue of Saturday’s Town Hall, I’ve since concluded all I need to do and prepare to attend the Town Hall “somewhere on the Island.” Others who received the email already know “where on the island.” Don’t worry, I …
Read More »
Sports Business Brand Latest Brand News, Sports, Entertainment, Marketing, Sponsorships