By Nnamdi Ezekute (L-R) Dr. Mumini Alao and Mallam Shehu Dikko The National Sports Commission (NSC) Chairman, Mallam Shehu Dikko, has credited veteran sports journalist Dr. Mumini Alao’s popular Soccertalk column as the platform that launched his career in Nigerian sports management, Completesports.com reports. Shehu Dikko speaking at Dr. Mumini Alao’s autobiography …
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Fan Engagement expert, OJEIKERE AIKHOJE, reveals the origin of trophy parades as the Nigeria Football Federation embarks on an opportunity to boost fan engagement for WAFCON champions, the Super Falcons. The Federal Capital Territory, Abuja, takes centrestage, on Monday afternoon, as the focus of Women’s Football in …
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Following the victory of the Super Falcons at the just concluded Women Africa Cup of Nations (WAFCON), the Nigeria Football Federation has revealed that His Excellency, President Bola Ahmed Tinubu (GCFR) is scheduled to host the team at the Presidential Villa on Monday afternoon. sportsbusinessbrand.com reliably gathered that the …
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Plans have been concluded for the Super Falcons to embark on a trophy parade in the Abuja metropolis on Monday, according to the Nigeria Football Federation (NFF). The victorious contingent is scheduled to touch down at the Nnamdi Azikiwe International Airport by noon on Monday and move to the …
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Lagos takes centrestage on Saturday, July 26, as the highly anticipated Lagos Campus Beach Soccer tournament, Nigeria’s first campus beach soccer event, begins at Atican Beach, Lekki. No fewer than 10 higher institutions from across the state will compete in an exciting showcase of talent and athleticism, in the tournament …
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It was a day of joy as Bayelsa State Governor, Senator Douye Diri, announced exciting rewards for athletes who made the state proud at the 22nd National Sports Festival, in Abeokuta, Ogun State. Team Bayelsa finished third according to the official medals table declared by the National Sports …
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At an impressive gathering of media executives in Lagos, on Wednesday, Nigeria’s leading sportswear producer, Owusportswear, took its brand storytelling to new heights with the unveiling of the iconic jacquard fabric for the 2025/26 Nigeria Premier Football League season. Backed with its rich history, dedication to customer experience …
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By Tiana Randal For decades, women’s sports were relegated to the back, not because audiences lacked interest, but because institutional support was hard to come by. Investment was minimal, media coverage was sparse and infrastructure lagged far behind. The consequences were far-reaching: Not only did athletes face inadequate pay …
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Swansea City has announced that global rap superstar and multi-platinum selling artist Snoop Dogg has become the club’s latest high-profile co-owner and investor. The 53-year-old, who caused a social media sensation when he helped launch our 2025-26 home shirt on Saturday, comes on board a few months after Croatian …
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Radio France Internationale, RFI, the state-owned international radio news network of France, has made a strategic entry into football sponsorship as front-of-shirt sponsor of former Nigerian champions, Kano Pillars. The sponsorship for the 2025/26 Nigeria Premier Football League season which covers cash and kind worth N100m is the biggest sponsorship deal …
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