Sports

SPORTS BUSINESS REVIEW: E1 Lagos GP: Lagos boosts destination branding and tourism economy as all-electric powerboat championship debuts in Africa

Global attention will turn to Lagos as the city becomes the first in Africa to host the all-electric powerboat championship, tagged E1 Lagos GP, from Saturday, October 4 through Sunday, October 5, in what will bring some of the biggest names to Nigeria. LeBron James, Will Smith, Didier Drogba, Tom …

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Chelsea Chief scout, Olofinjana, others, reiterate role of technology in African Football at “Beyond The Pitch” seminar

  Former Super Eagles midfielder and Chelsea Chief Scout in Africa, Seyi Olofinjana, speaking at the “Beyond The Pitch” Seminar, in Ilorin, Kwara State.   Former Super Eagles’ midfielder and Chief Scout of Chelsea FC in Africa, Seyi Olofinjana, has reiterated the importance of embracing technology in African football to unlock …

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SPORTS BUSINESS REVIEW: Basketball Africa League, Afreximbank expand multi-year collaboration to strengthen young professionals in Africa

  The Basketball Africa League (BAL) and African Export-Import Bank (Afreximbank), a leading pan-African multilateral financial institution dedicated to financing and promoting intra- and extra-African trade, have announced an expansion of their multi-year collaboration to launch a series of initiatives to empower young basketball professionals in Africa by improving their …

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ECONOMIC INSIGHT – Nigeria’s journey to sports excellence: A blueprint for economic and athletic transformation

By Dr. Oluyemi Adeosun     The foundation crisis Nigeria’s sporting potential remains trapped by systemic failures that transform promise into perpetual disappointment. With over 220 million citizens and a youth demographic exceeding 60 percent of our population, we possess the raw human capital to dominate international competitions. Yet institutional …

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SPORTS BUSINESS REVIEW: Moniepoint deal confirms Osimhen in control of Image Rights

    Thursday’s announcement by Nigerian fintech brand, Moniepoint, that it has secured the “biggest transfer deal” with Nigerian striker, Victor Osimhen, as Brand Ambassador, confirms the player is now in control of his image rights. In a post on its X Account, Moniepoint, Nigeria’s fastest growing financial brand, unveiled …

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Moniepoint celebrates “biggest transfer of the season” as Osimhen becomes Brand Ambassador

  Leading Nigerian Fintech brand, Moniepoint, has agreed a deal with Super Eagles and Galatasaray striker, Victor Osimhen as Brand Ambassadorial and described it as the “biggest transfer” of the season. Moniepoint announced the new deal via its Official X Account: @moniepointng. Osimhen recently completed a permanent move to the …

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