The National Basketball Association (NBA), has turned to the Nigerian trio of GRAMMY® Award-winning singer, songwriter and record producer, BurnaBoy, 2023 GRAMMY Award-winning singer and Oscar-nominated singer and producer, Tems and rapper and singer, Rema, for the NBA All-Star Game 2023 halftime show. The trio …
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Africa’s largest football coaching organisation, Football Coaches Association of African Nations (FCAAN) and one of the leading Universities in the United States of America, Baker University, have agreed a partnership (L-R) Vice President of Advancement, Baker University, Mr. Nate Houser, Founder and President FCAAN, Dr. Terry Eguaoje …
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BRAND OF THE MONTH By Akanbi Adeyemo On the last day of the year 2022, Nigerian football player, Victor James Osimhen, made the front pages of Italy’s most popular sport papers – La Gazzetta dello Sport and Corriere dello Sport – prelude to the Italian Serie A …
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The 2022/23 regular season of the Nigeria Professional Football League (NPFL) will be concluded on May 14 following the release of comprehensive fixtures for the season by the by the Interim Management Committee (IMC). According to the fixtures made available by the IMC, schedule of matches’ shows that …
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LaLiga side, Real Racing Club, have cemented their brand presence in Nigeria following a partnership signed earlier in the year with grassroots side, Derby Football Academy. Real Racing Club becomes the second LaLiga side after CD Leganes, to establish their brand presence in Nigeria. The partnership with Derby Football Academy offers …
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Sports betting brand, 22BET, has signed up as front-of-shirt sponsor of Nigeria Professional Football League side, Kwara United. 22BET announced the sponsorship via their Twitter handle @22BET. It is the first time Kwara United will be offering its front-of-shirt to a betting brand. The deal represents an opportunity …
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The Canary Islands club took part in the World Travel Market (WTM), one of the tourism industry’s major events, with the aim of positioning itself in the British market and attracting visitors to Gran Canaria. UD Las Palmas were present at the Gran Canaria Tourism stand, establishing contacts …
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By OJEIKERE AIKHOJE The stage is set for the inaugural Dozy Mmobuosi Super Cup as the quartet of Bendel Insurance, Enyimba, Shooting Stars and Rangers reignite their age long rivalry. All four clubs are fresh from different pre-season tournaments. It is a new tournament and sponsor, Dozy Mmobuosi Foundation, …
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After months of preparation, the stage is now set for the 21st edition of the National Sports festival, in Delta State. The multi-sport event tagged Delta 2022, will run from November 28 through December 10, 2022. Host, Delta State, is preparing a contingent of 1,000 athletes, the largest number …
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By Abidemi Oluwatobiloba Innovative football clubs have used the power of social media to create brand awareness for brands and boost fan engagement with witty tweets. Italian side, AS Roma became a favourite of many across the globe with their social media accounts management style. …
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