The iconic Italian tyre brand, Pirelli has sealed a sponsorship deal with the Milan Cortina Winter Olympic Games 2026, which is set to take place between February and March, in Lombardy, Veneto and Trentino-Alto Adige. Pirelli will offer a specialist roadside assistance service, operating in all Olympic and Paralympic clusters …
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The transformation of Alex Oyomah clearly highlights the vision of the founders of the Bayelsa State Governor’s Cup football tournament. Initially called The Restoration Cup, it is now called the Prosperity Cup, as it has the capacity to turn around the lives of players. Indeed, it’s a complete transformation …
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By Ojeikere Aikhoje President Bola Ahmed Tinubu sportbusinessbrand.com can reveal that President Bola Ahmed Tinubu will host 2024/25 Nigeria Premier Football League champions, Remo Stars Sports Club, at the Presidential Villa, in Abuja. Remo Stars emerged champions of the NPFL for the first time in their history to boost …
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By Ojeikere Aikhoje Football is more than just a sport; it is a global obsession, a cultural phenomenon, and most importantly, a financial behemoth. The Premier League fits this analysis and is unarguably the biggest football league in the world. With sponsorship from brands in diverse sectors …
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There was excitement in the French capital, Paris, on Sunday, as tens of thousands of football fans packed the Champs-Elysees to cheer the Paris Saint-Germain players and staff as they paraded the Champions League trophy in the French capital before a major celebration at their home stadium. …
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Expect more fireworks as former Prosperity Cup champions, Eternal Grace Ministry FC and Krusaders FC, clash in their semifinal tie in the Bayelsa State Governor’s Cup. Tournament favourites, Eternal Grace Ministry, fondly called EGM were 2022 champions, while Krusaders claimed the top prize a year later, in 2023. Fate …
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SPORTS BUSINESS REVIEW Director-General of the National Sports Commission, Bukola Olopade, speaking at a World Press Conference during the Gateway Games. By OJEIKERE AIKHOJE It’s time for the closing ceremony of the Gateway Games 2024, which unarguable enters the record books as the best organized and festival with …
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Chelsea have become the first club to win each of the five major European trophies after defeating Real Betis to be crowned Conference League champions! Stadion Wroclaw was the venue for our latest European triumph, and Enzo Maresca‘s side did it the hard way as the Blues battled back from …
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Nigeria and Ghana ignited an electric atmosphere at the Gtech Community Stadium in Brentford on Wednesday, with the Super Eagles coming out tops in a sweet 2-1 victory that sprung them into Saturday’s final. A rapturous evening in West London began in frenetic pace, with Cyriel Dessers asking hard …
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Prosperity Cup discovery, Precious Benjamin, made an impact with Nigeria’s Under 20 National Team at the just concluded CAF Under 20 Africa Cup of Nations, in Egypt. Director General of the Bayelsa Governor’s Cup, Ono Akpe (right) having a chat with Bayelsa State Governor, His Excellency, Senator …
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